LUNA ROCHAIS

Watchmaking industry & Wine and Spirits industry

• Developing Social Media strategies with a strong creative touch & executing online marketing campaigns.
• Posting compelling content on global social media platforms and engaging in proactive community management.
• Conducting reports on social media activities and insights.
• Contributing to business development initiatives, marketing activities and strategic thinking.
• Constant watch of the luxury industry and aspirational brands best practices.

• Contribution to the creation, development and launch of new products in collaboration with internal departments and external service providers.
• Carrying out ad hoc and competitive studies, as well as monitoring sales analyses on the performance of Cartier feminine lines.
• Participation in the organization of product shootings, showrooms and presentation meetings such as Tax Free 2023 in Cannes.
• Helping in the development of sales support tools, gifting offer, and client experiences for the Boutiques and distributors network.

• Leading and monitoring 360° and 720° campaign projects such as New Year 2023, from the client brief to the delivery & launching (TV, Print & digital assets).
• Managing the daily relationship with our client and the internal teams (artistic direction, production, photographs).
• Participation in strategic thinking and in the elaboration of recommendations.
• Regular contribution in the organization and success of product & brand ambassador shootings.

• Creation of digital assets (posters, social media posts...) to promote Wine & Spirits events.
• Participation in the management of the store & help in the sale and advice of products.

• Digital marketing manager: daily realization of Facebook, Instagram & Linkedin posts that generated a 30% increase in engagement rate.
• Communication: production of more than 25 press kits, ethical charters, newsletters & articles destined to promote the brand and help its growth.
• Training in sales techniques, development of a sales pitch & participation in responses to calls for tender.

• Contribution & follow-up of the preparation of credit files & of the implementation of two strategic development plans aiming to increase the prestigious dimension of the bank.
• Assistance to the consulting team & participation in the investment board advices.
• Physical and telephone reception of private clientele.