LENA SIEURIN

- gained valuable experience in brand monitoring and analysis, innovation assessment, and merchandising strategy. I was responsible for analyzing the performance of popular brands such as SUN, CIF, DOMESTOS, OMO, PERSIL, SKIP, and CAJOLINE, as well as their competitors, using consumer and retailer panels from leading companies such as Nielsen, A3DISTRIB, and KANTAR.
- participated in the deployment of the 2022 innovation plan, developing arguments to provide sales teams with information for the resale of innovative projects and preparing in-store launch plans for new products. I also supported the construction and implementation of national promotional events in collaboration with internal teams and external agencies, including assistance with promotional materials development.
- participated in the definition of the merchandising strategy for the category and followed up on merchandising tools and supports such as category tagging and POS to highlight innovations ("Clean Future strategy") . I was also responsible for the development and implementation of a new product line, interacting with internal teams such as Marketing, SalesForce, Category Manager, Key Accounts, supply, finance, and legal teams, as well as external creative agencies, animation, and event agencies.

???? Acquired/improved skills :
- Ability to analyze and summarise
- Problems solving through quantitative thinking and analysis
- Sense of priorities
- Rigour
- Management of a large amount of information
- Negotiation skills
- Team Project management with strict deadlines
- Working in the middle of business cases crisis
- Working under pressure
- Multitasking

Goal : discovering and improving the department's processes.
Responsibility :
- tracked newly launched products through building an excel tracker and ensured that all markets were following the guidelines issued by the Global Marketing department.
conducted extensive market research on Durex's competitors, compiling a comprehensive report of over 200 pages which I presented to all European markets' marketing directors.
- supported various projects including MPC with the help of Brandwork,
- participated in diversity inclusion program brand communication trainings with marketing leader of Leading FMCG companies.

???? Acquired/improved skills :
- Ability to analyze and summarise
- Ability to work collaboratively in a team and create an inclusive environment with people at all levels of an organization
- Problems solving through quantitative thinking and analysis
- Rigour
- Management of a large amount of information
- Negotiation skills
- Worldwide Team Project management
- Working remotely
- Remote communication
- Adaptability
- Learn how to challenge other countries from a global level
- Working in other countries with diverse nationalities