LÉA HÉTHUIN

• Contribute to the “End of Year” activation plan, coordinating internal benchmarks, creative briefs
and launch planning for key festive campaigns.
• Support the development of high-visibility partnerships, including the brand’s collaborations
with Pharrell Williams and Formula 1, by gathering insights, monitoring visibility assets, and
coordinating project stakeholders.
• Demonstrated strong analytical skills by conducting monthly brand performance analyses using
Nielsen sell-out data and leading multiple strategic analytical projects to support new product
launches and uncover key market trends.
• Support the creation and development of market brand plan to drive growth and market positioning.

• Analyzed monthly sales and market share data via Nielsen, identifying key trends and presenting
insights to guide brand strategy and portfolio decisions.
• Participated in packaging redesign and artwork validation for key SKUs, in collaboration with design
agencies and supply chain, ensuring alignment with brand guidelines and regulatory standards.
• Worked in a multicultural and cross-functional environment, developing strong communication skills
and rigorous project follow-up across marketing, sales, and regulatory teams.

• Contributed to the planning and execution wine tourism events, including private tastings, guided
vineyard tours, and large-scale summer festivals.
• Managed operational aspects: supplier relations, set-up, and inventory, ensuring seamless
execution and adherence to budget constraints.
• Supported the coordination of the estate’s flagship event, handling logistics, on-site coordination,
and guest experience.

• Contributed to the launch strategy of a new OTC products, from consumer insight to go-to-market
plan, including 360° communication campaigns.
• Conducted market and competitor analyses using IQVIA sell-out data, identifying key growth
opportunities and helping reposition 1 product range in pharmacies.

During my four-month experience as a Sales Consultant with 'Zadig & Voltaire' at Printemps in Lille, I played a pivotal role in enhancing the customer shopping experience. I promoted commercial offers, services, and our customer loyalty program to drive engagement and satisfaction. Adhering to merchandising rules, I presented and highlighted products within the sales area. Furthermore, I participated in inventory management and stock control, ensuring the seamless operation of the retail environment.