LÉA BERGERON

• Managed the development of PR tools for national and global activations, while managing relationships with agencies and markets across the APAC, EMEA, and Americas regions.
• Coordinated with event agencies to develop and execute over six brand events, overseeing production, logistics, and event operations while monitoring budgets.
• Developed a brand-key luxury gastronomic experience in Cognac, from PR planning to the launch event.
• Initiated and led the external communication for the S&R initiatives.
• Monitored media coverage of Martell and benchmarking competitors' actions.

Field of activity: Luxury and Wine & Spirit industry

• Managed and optimized paid media campaigns on Google Ads, Meta, and TikTok for key clients, with budgets ranging from $500k to $2M annually.
• Oversaw three client accounts, leading regular meetings and ensuring clear communication.
• Controlled campaign expenses, maintaining budget accuracy and reconciling discrepancies.
• Performed audits of paid social client accounts to enhance performance.
• Expertise in Search Engine Advertising (SEA).

Field of activity: Cosmetics, Fashion and Health & Wellness industry

• Operational follow up of various projects including budgeting, planning and suppliers’ compliance.
• Designing influencer kits and events for luxury cosmetic brands. Below are the various projects on which I have been able to provide my expertise.
• Strategic thinking: market studies, brand communication analysis.

• Assisted in strategy development and provided innovative ideas.
• Processed e-mails from affiliated companies (≈200 per week), handled of customer service.

Field of activity: E-commerce and marketing technology sector