photo de profil d'un membre

LÉA AUCLAIRE

CV - Léa Auclaire

Expériences professionnelles

Business analyst - cmi analytics & strategy - coty prestige

COTY , Paris - CDI

Depuis le 14 janvier 2025

Junior consultant

BEARINGPOINT , Courbevoie

De Septembre 2024 à Décembre 2024

Project manager assistant - core fragrance

Maison Francis Kurkdjian

De Janvier 2023 à Juin 2023

In charge of the development of Fragrance Maison Francis Kurkdjian products and animations :
- Establish a deck for a rationalisation strategy of the product portfolio : analyze SI/ SO per reference on Power BI and think about brand image and strategy to make recommandations
- Construct travel retail recommendations for brand expansion : new product proposal fitting with brand image
- Think about creative and strategic aspects of the 360 plans of future launches. Christmas season animation, bath and body revamp
- Manage 2 communication campaigns with external agencies (operational part, shooting day…)
- Produce more than 80 packaging artworks and mock-ups in collaboration with R&D teams, suppliers, and creative agencies
- Brief internal departments and external agencies (supplier, design department, merchandising and digital teams…)

Product & gifting manager assistant - burberry fragrance

COTY

De Juillet 2022 à Décembre 2022

In charge of the development of 2 fragrance franchises HERO and HER and gifting animations (Festive, Spring, Chinese New Year…), I have worked on 15 projects at all levels of development:
- Analyze the market and competition using tools such as NPD and follow the fragrance launches and trends on a regular basis.
- Implement a newsletter in the marketing fragrance team with news, key figures and trends
- Brief internal departments and external agencies (olfactive department, supplier, design agency, merchandising and digital teams…)
- Think about creative and strategic aspects of the 360 plans of future launches
- Produce packaging artworks and mock-ups in collaboration with R&D team, suppliers and fashion house
- Follow up the sample rounds at all levels of development (fragrance mock-ups, packaging, gifting, and wrapping elements, gift sets…)

Head of communication and public relations

L'Agora - Tribune Etudiante de l'EDHEC

De Mai 2021 à Mai 2022

During my one-year functions, I changed in depth the PR and communication strategy with the creation department and the executive committee of the association :
- Design a new graphical chart on social media with the help of the creation team
- Create a new communication strategy on social media : create more content and more interactions with followers. Results : from 500 to 1000 followers on Instagram in 1 year.

Main tasks:
- Manage a team of 10 people
- Train new members of the department (training in writing and canvassing)
- Plan the various tasks and coordinate them within the team before and after our events
- Participate in decision-making with the members of the association's executive committee

Purchasing manager assistant and import & supply manager assistant

AUCHAN RETAIL

De Mai 2021 à Août 2021

Intern within the Auchan's marketing and supply chain baby care department :
- Analyze the competition and make benchmarks
- Establish the regular product offer for the next collection and visual merchandising
- Organize the shooting of the new product collection and create a data base (more of 200 products)
- Manage and guarantee the delivery in the 2 international warehouses
- Create and follow up supplier’s orders via email and AS400 management

Communication & public relations manager

L'Agora - Tribune Etudiante de l'EDHEC

De Octobre 2020 à Mai 2021

L'Agora is the first student forum in France to offer lectures and debates for EDHEC students and residents of the Lille area. A number of leading figures have already been interviewed in front of the 900-seat amphitheatre, including Patrick Pouyanné and Christine Lagarde.

Main tasks:
- Writing press releases and articles
- Managing social networks - writing posts, monitoring statistics, digital marketing
- Canvassing media partnerships to promote our events

Associations

L'Agora

http://www.lagora-edhec.com

Responsable des Relations Presse et de la Communication

Parcours officiels

EDHEC GRANDE ECOLE – EDHEC MASTER – LILLE – 2024

Langues

Anglais - Courant

Français - Langue maternelle

Espagnol - Courant

Compétences

R software
réflexion stratégique
Réseaux Sociaux
Recherche fondamentale
Stratégie de contenu
Développement de la marque
Problem based learning
team working
Microsoft Power BI
NPD
Merchandising
Benchmarking
Administration AS400
formation
communication
Analyse des données
Anglais
Gestion de projet
Développement de produits
Travail d’équipe
Leadership organisationnel
Esprit d’équipe
Rédaction
gestion des réseaux sociaux
Gestion partenariat