ISABELLA KERSTIN HÜBSCHER

- Lead the organisation of the main 2023 press event by defining the brand message, type of press, and developing targeted press content for international markets
- Contributed to the implementation of PR objectives by coordinating manufacture visits, press releases, interviews, shootings
- Coordinated the Watches&Wonders 2023 press activities with journalists and influencers (press dinner, media content)
- Developed all PR reports (monthly, yearly, events) by tracking and analysing PR results and media coverage
- Ensured all communications reflect the standards, objectives, and style of the Maison
- Lead the distribution of all communication materials to subsidiaries and journalists
- Liaised with the digital team to ensure messages are aligned on the website and social media channels
- Lead the monthly coverage report as well as daily and ad-hoc highlights, collating press review and coverage across offline and online media
- Benchmarked and analyzed trends and coverage, sharing key learnings and best practices

- Developed all social media channels through targeted and creative content (Instagram from 1,000 to 9,000 followers)
- Created and developed a TikTok account transforming the website articles into short information videos
- Acquired new partnerships with luxury brands by creating tailored offers (podcasts, conferences, case studies, articles)
- Managed the organisation of events for luxury brands within universities for up to 250 students (panels, case studies)
- Wrote articles about the luxury industry (watchmaking, cosmetics, fashion) published on the Luxury Tribune website