FABRICE RENAVAND

- Responsible for JDE business in 30+ countries via Distributors : US, Japan and Southern Eastern Asia, Middle East, South Africa , Eastern Europe, ...
- Lead the Business Unit (sales, finance, marketing, supply chain) in charge of all JDE export activities. Team of 20.
- Board of Director 12oz - Coffee shops chain in Italy.
- Report to ExCo member

- JDE Professional Belgium is leader of the coffee 'out of home' market. 40m€ revenue, 100 people organization. Our mission is to deliver the best coffee experience for customers and consumers thru great brands portfolio (Douwe Egberts, L'Or, ...), perfect full solutions (coffee, tea, accessories, coffee machines, concepts) and supported by a best -in- class service (countrywide technical service).
- Proudly lead, coach and grow a team of 100 people (Sales, Marketing, Finance, Operations, HR). 6 direct reports (Management Team).
- Country P&L responsible : revenue, bottom line, operating working capital.
- Build and Implement Annual Plan, finding best balance between JDE corporate guidance and local opportunities. From strategy into Action.
- Member of International Sales leadership team

Key achievements :
- deliver significant topline and bottom line growth in 2019, while implementing massive transformation journey
- Covid crisis management : people safety, business continuity, P&L mitigation. Make structural changes to prepare the company to win back in post covid environment (structure, sales approach, digitalization...)
- Overdelivering financial targerts in 2022 while identifying / implementing strategic projects for the future (marketing, finance, sales).

Lead the marketing agenda for JDE Professional (Out of Home) in France, Spain, Portugal and Greece.
Member of the Southern Europe Region Management Team

- Brand and portfolio management : France (L'OR, Jacques Vabre, MAxwell House), Spain (Saimaza, MArcilla), Greece (Jacobs, Douwe Egberts). Portfolio simplification in France with focus on 3 brands with clear rôle (value, mainstream, premium) : new communication platform, visual identity, NPDs...
- lead Annual Business Plan and build local marketing strategy in line with Global marketing guidance
- opening of 1st ever JDE showroom in France to show solutions for professionals .
- lead country rôle with Global on some strategic initiatives
- member of the « Integration Committee » further to Maison Lyovel acquisition (600 FTE, 70m€ revenue) leading the marketing journey.
- Create new marketing structure with local Channel marketing (France, Spain and Greece) and Cluster Category Marketing. Recruit, coach and grow a team of 15 marketers.

- Portfolio management across Coca-Cola Entreprises territories (GB, France, Belgium, Netherlands, Sweden, Norway)
- Lead and coordinate pan-European initiatives with CCE business units, The Coca-Cola Company, European Supply Chain and other Partners
- Brands geographical expansion in new territories, in connection with local senior management (NPDs)

- in charge of commercial strategy for Glaceau vitaminwater (#1 waterbrand in the US, launched in France in 2009) : 10M€ revenue
- Management of key accounts in retail (Monoprix, Carrefour group, Casino... ) and Out of Home.
- In charge of brand listing, sales development, net revenue target achievement

1. brand management : Monster Energy Drinks (#2 of its category, 20M€ revenue) and Capri-Sun (#1 Kids drink category, 30M€). Responsible for brand plan in collaboration with brand owner, in store activation plan, commercial strategy, marketing budget, and portfolio management (NPD's)
2. Responsible for whole Coca-Cola portfolio innovation business cases (new brands, new packs, new flavours). Co-ordinate and lead all departments (supply chain, finances, sales & marketing) . Launch of Coca-Cola zéro in Retail and OoH, Minute Maid in Horeca, Fanta/Sprite flavours... buildlaunch plans with customer teams in Retail and OoH channel
3. Manage a team of 4 people (2 brand managers and 2 innovation project managers) and contribute to their professional development

- Responsible for marketing plans at Out of Home accounts : wholesalers, bakeries, fast food, restaurants, gas stations...
- Manage a team of 3 people