EMMY THEZE

Plan, execute and manage local marketing campaigns and events for Microsoft France.

- Implemented effective and imaginative media relation strategies for customers
- Analysed market and challenges of customers ; conducted economic, political, competitors and business intelligence for customers
- Carried out the necessary communication audits, developed recommendations and strategies for a supply chain actor
- Built communication stragegy and recommendations for 5 companies in insurance, tech, education and public sectors.
- Managed customers and journalists relations for interviews, reports and shootings.
- Built weekly and monthly reports, analysed results and presented KPIs to customers

- Coordinated the marketing strategy and communication plans: updated the editorial calendar, coordinated the 360° marketing strategy.
- Managed cross-functional projects: coordinated multidisciplinary internal teams (social media, digital marketing, graphic studio) and external teams (agencies); developed guidance and project management tools (briefs, reverse schedule)
- Created communication materials: briefed digital marketing managers for the implementation of paid campaigns (SEM, SMA, SEA), emailings and newsletters; briefed graphic designers and social media agency for the production of content; created visuals and videos.
- Coordinated the content marketing strategy: contributed to the strategy development ; managed production, scheduling and publishing; optimisation of articles via a complete SEO strategy; promoted content (website, social media, newsletters, SMA).
- Animated, managed and updated the website and Midem blogs
- Developed an influence strategy: created visuals, coordinated the campaigns, analysed the results, recommendations.
- Analysed the performance of our marketing and communication activities.

Le Cèdre Rouge – Paris, France
Sales Assistant B2B - Projects and professionals department
- Prepared customer proposals for renovation and space planning projects.
- Registered customer orders, supplier purchases and delivery notes; updated customer accounts (ERP) in collaboration with project managers.
- Managed the customer and supplier relation.
- Managed the coordination with logistics and product teams.
- Created templates of customer presentations, quotes and delivery notes.