photo de profil d'un membre

EMMA FUSELIER

Situation professionnelle

En poste

Souhait professionnel

Experience
Non renseigné
Rémuneration
Non renseigné

Expériences professionnelles

Assistant brand manager

BARILLA FRANCE , Paris - CDD

De Juillet 2025 à Décembre 2025

• Responsible for the Pesto and Red sauces category on the French market
• Supported portfolio management (performance tracking, innovation launches, design, and pricing)
• Coordinated a major 360° brand activation across 3 French cities, combining events, in-store marketing,
digital, PR, and influencer campaigns
• Monitoring of media and DOOH campaigns, as well as brand activations with Degusta Box

Assistant brand manager

LIPTON Teas and Infusions , Paris

De Janvier 2024 à Juin 2024

• Supported the launch of 2024 and 2025 innovations, performance analysis via Nielsen panel
• Elaborated and managed the media campaign (TV, DOOH, POS, social media)
• Cross-function projects with R&D, Category Manager and External companies

Assistant marketing manager

UNILEVER , Rueil malmaison

De Juillet 2023 à Décembre 2023

• Prepared 2024 innovations, performance analysis, participation in brand activations, customer
presentations, management of brands' social networks
• Analysis and competition monitoring via Nielsen and Kantar consumer panels
• Creation of communication tools and initiatives (POS, catalogues, digital media, etc.)

Parcours officiels

EDHEC GRANDE ECOLE – EDHEC MASTER – LILLE – 2025

Compétences

Nielsen
Excel
analyse
Activation de marque
Campagne communication