Résumé
Graduated with a Master’s in International Procurement & Innovation from KEDGE Business School in Paris, I am currently working as a Merchandising Strategy Analyst at LOEWE, where I contribute to global merchandising performance analysis and strategic decision-making.
Previously, I gained hands-on experience as a Fashion Buyer, managing assortments and supplier relationships across a multi-store environment.
My academic background in international business from EDHEC Business School, complemented by programs at UCLA and Nanyang Technological University Singapore, has given me a strong understanding of global market dynamics.
With experience spanning merchandising strategy, product performance analysis, and direct procurement within the retail and luxury sectors, I have developed a solid analytical and strategic skillset to support data-driven decision-making in complex international environments.
Expériences professionnelles
Merchandising strategy analyst
LOEWE , Madrid
Depuis le 01 avril 2026
Buyer - fashion & accessories
HERMIONE RETAIL , Paris
De Janvier 2025 à Avril 2026
Consultant - procurement operations & performance strategy
KPMG , La défense
De Septembre 2023 à Novembre 2024
Footwear buyer - sneakers, luxury & designer
GALERIES LAFAYETTE , Paris - CDD
De Janvier 2023 à Août 2023
- Keyed €7.5M worth of purchase orders in the footwear divison (sneakers, luxury, contemporary & designer) for the FW23 and SS24 season.
- Management of a portfolio of +80 suppliers for a fleet of 65 stores.
- Analyzing brand performance to ensure proper development of business plans.
- Negotiation of commercial agreements and identification of business opportunities.
- Management and development of the portfolio: commercial animations, dynamization of the offer, trade.
Leathergoods assistant buyer
GALERIES LAFAYETTE , Paris - Stage
De Juillet 2022 à Décembre 2022
- Building of a capsule offer for 15 stores with the development of the collection plan in 10 brands.
- Contributed to the negotiations with suppliers by providing relevant analysis.
- Study of space allocation by SKUs in order to define a strategy for the implementation of new brands.
International merchandising project manager assistant
CHANEL , Paris - Stage
De Janvier 2022 à Juin 2022
- Management of merchandising briefs for 3 campaigns.
- Creation of merchandising materials and production of all documents required for the development of permanent projects, campaigns and KEM.
- Analysis of market feedback and needs for past and future campaigns.
- Creation of over 50 planograms for each international region, integrating all new products and needs.
- Collaboration with the Artistic Direction, International Marketing and Purchasing teams to create coherent campaigns within budget.
- Monthly dynamic competitive intelligence through the creation of internal newsletters sent to 100+ employees.
- Optimisation of the VM in store.
Women@dior mentee 2021
CHRISTIAN DIOR COUTURE
De Février 2021 à Janvier 2022
Worldwide Mentoring Program
Marketing consultant
BrandSpa.ch
De Janvier 2021 à Octobre 2021
- Developed digital marketing strategies (rebranding, social media campaigns, website..)
- Conducted market analysis and competitive intelligence.
- Lead the planning and execution of public and media relations strategy.
Operational marketing intern
Dr. LEVY Switzerland , Genève - Stage
De Juillet 2020 à Décembre 2020
• Created and developed the Black Friday promotional launch that generated +58% in sales, +60% new unique visitors and +32% new leads vs YA.
• Facilitated the launch plan of #Erase2020 that generated +51% sale vs YA and
• +9,15% growth rate on social media.
• Implemented new CRM and email marketing strategy which resulted in a 30% customer retention and led to 20% more email opens.
• Developed a collaborative automated excel sheet to facilitate stock counts for our partner RKM Communications.
• Performed competitive research and data analysis for new merchandising implementation for retailers worldwide.
Sales assistant
PRADA - Stage
De Juin 2019 à Août 2019
• Contributed to 40,000€ in sales monthly
• Exceeded sales goals by 4X the standards through establishing and maintaining positive relationships with customers
• Provided feedback to inside sales team and marketing to improve target profiling and qualification criteria used for lead management
Sales associate
PRADA GROUP
De Juin 2019 à Août 2019
- Contributed to 40,000€ in sales monthly
- Exceeded sales goals by 4x the standards through establishing and maintaining positive relationships with customers
- Assisted in preparation of physical inventory or cycle counts, including counting and performing inventory
- Provided feedback to Inside Sales team and Marketing to improve target profiling and qualification criteria used for Lead Management
- Performed as a team-player in all store activities contributing to the overall objectives of the store
- Contributed to visual merchandising perfection via regular updates based on Prada merchandising guidelines and personal insights on best sellers and customers profile
Event coordinator
Challenge Inter Edhec
De Octobre 2018 à Août 2019
- Responsible for creating 3 attractive events for 200 students to fund the association
- Managed a team of 5
Formations complémentaires
Certificate in International Trade & Commerce
UCLA Extension
2019 à 2020
Certificate awarded with distinction (3.7 GPA)
Focus: Global Marketing & Strategy, International Accounting, International Trade
Certificate in International Management
Nanyang Technological University
2021 à 2022
Focus: Wealth Management, Management Consulting, Channel Value Creation, Asian Branding
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