Résumé
"𝐈 𝐚𝐦 𝐜𝐨𝐧𝐯𝐢𝐧𝐜𝐞𝐝 𝐭𝐡𝐚𝐭 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐰𝐞 𝐝𝐨 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐚𝐧 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞. 𝐀𝐭 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐚𝐲, 𝐲𝐨𝐮 𝐛𝐞𝐭 𝐨𝐧 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐧𝐨𝐭 𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬." 𝐿. 𝐵𝑜𝓈𝓈𝒾𝒹𝓎
What do we really know about marketing? This is often the question I ask people, and myself. Some will say marketing is about creating traffic and convert? Do we really make people buy in the sense we are forcing them to? - or are we simply creating a bridge with our audience to let them know about our products? Eventually, beyond the constant evolving operational activities due to the maturation of digital capabilities, marketing is about having a Signature: what do we believe is good marketing, and how can create a roadmap to achieve this strategic vision? No magical recipe for good marketing, it is good as long as it works for your business, and is sustainable and scalable.
Feel like reaching out?
eloi.henry@edhec.com
*𝘍𝘰𝘳 𝘢𝘯𝘺 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴, 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵𝘴 (𝘨𝘳𝘢𝘥𝘦𝘴, 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘭𝘦𝘵𝘵𝘦𝘳𝘴...) 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘰𝘯 𝘥𝘦𝘮𝘢𝘯𝘥!*
Expériences professionnelles
Chargé de philanthropie / philanthropy officer
World Vision France , Paris
Depuis le 16 septembre 2024
Chargé des relations mécénats, partenariats, et relations donateurs pour une ONG
Paid media specialist
Sartorius , New-yorck city
De Février 2022 à Août 2023
Within the Digital Team, my main missions are about:
- Implementing, Building, and Driving 3rd Party Media Activities (Paid) to ensure full channel ownership
- Cross-functional coordination of Ad Placements from start to delivery, and performances
- Driving, Monitoring, and Recommending best tactics to enable the team for sound decision-making to increase North America advertising exposure
- Results and Action oriented coupled with qualitative channel expertise to reach MQLs goals and Win Value
- Establish and maintain key vendors partnerships to support Paid Media activities.
- Supporting/Executing all 3rd Party Media buys through optimal spending, including identifying new acquisition opportunities
- $2M+ advertising budget, signed and managed
- Results: Increased channel performance by 30% YOY lead interest, with
a 80% rate %SAL, including a positive ROAS.
Traffic manager @cdiscount
Cdiscount
De Juillet 2021 à Décembre 2021
As part of the Cdiscount Ads Team, I was committed and entrusted to:
- Maintain and guide B2B Sellers through their e-commerce problematics and goals
- Manage Traffic and Budget from a client portfolio to help them gain exposure on the website through advertising tactics
Growth marketing intern
EasyCookAsia , Berlin
De Avril 2020 à Juillet 2020
MARKETING:
- Marketing Strategy
- Driving paid and organic traffic through the company's channels
- Set up, implementation and monitoring of KPIs
- Influencer marketing
BUSINESS DEVELOPMENT:
- B2B channels for B2C
- Partnerships & Events
- Affiliate marketing
Marketing intern
Wavy GmbH
De Janvier 2020 à Mars 2020
- Marketing strategy
- Content marketing
- Digital/online marketing
- SEO
Intern - professional adviser
CREDIT AGRICOLE NORD DE FRANCE
De Juin 2018 à Juillet 2018
Within the Business Center, I was assigned diverse tasks :
- Credit analysis
- Financial analysis and Corporate Finance
- Business plan and market research studies related to financing documents
- New technologies support
- Banking day-to-day management
- Client meeting
Seller in multimedia equipment
Leclerc - Espace Culturel
De Juillet 2017 à Août 2017
My missions :
- Provide guidance and support to clients
- Care and supply of store shelves
- Stock inventories
Intern - cross functional assistant
ARKEA IMMOBILIER CONSEIL
De Juin 2017 à Juin 2017
During my internship, my main tasks were :
- Accounting studies of real estate partners
- SCPI studies
- Housing market studies
- Communication material creation for shareholders
http://www.arkea-immobilier-conseil.fr/europim2/
Vice president and events manager
L.E.D. Lumière Energie Découverte
De Octobre 2016 à Mai 2018
-> Our missions:
- Purchasing and shipment of innovative and eco-friendly solar lamps to parts of the world where there is no electricity yet. (25 solar lamps in Madagascar, 2018)
- International Supportive action: 70 kg of school materials collected in France and shipped to a Deaf Mutes center in Vietnam.
- Action Lilloise: food and clothes collection that have been donated to homeless people in Lille.
-> Our principles:
LED is a humanitarian association with these leading values: altruism, development and lucidity. Our actions aim to ease people’s daily life or/and communities in need. What we are looking for is to help them have a better life, to make them smile even more and to be happy. This is also about developing the local economies with education as a fundamental leverage.
-> Our challenges :
Finding firms interested in long-term partnerships, funding or diverse donations.
Raise awareness of individuals through crowd-funding campaigns.
Formation complémentaire
Bachelor (BA)
HWR, Hochschule Für Wirtschaft Und Recht - Economics and marketing
2018 à 2019
Parcours officiels
Langues
Français - Langue maternelle
Espagnol - Notions
Anglais - Technique
Allemand - Courant
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