CÉLIA TOLO

- Lifecycle management of product lines and ranges, including product launches and rebranding initiatives
- Developed and implemented commercial strategies, designed tailored sales offers, and created high-conversion sales enablement tools
- Monitored sales performance and stock levels, built marketing budgets, conducted supplier negotiations, and performed in-depth competitive analysis to guide decision-making
- Managed 360° marketing campaigns : produced B2B and B2C marketing materials, wrote engaging emails, newsletters, and press releases, and organized high-visibility events (trade shows, workshops)
- Oversaw social media strategy: managed two brand accounts, curated engaging content, and coordinated photo/video shoots
- Designed showcase websites and optimized the user experience and conversion rates of the e-commerce site
- International and cross-functional collaboration: coordination with over 15 international suppliers and transversal work with internal teams (sales, purchasing, marketing, web, training)

- Managed the entire product life cycle, worked on 2 product launches and repackaging projects
- Developed all communication and sales support materials (POS, leaflet, catalog, training book, ect.)
- Managed social media accounts and gained over 2000 followers by creating creative content, conducting influencer marketing campaigns, ensuring community management and analysing performance
- Supervised photoshoots and product videos
- Conducted sales and competitor analysis

- Coordinated the online traffic acquisition for the Klépierre Group entities (Europe)  
- Managed digital campaigns for multiple countries (Facebook Ads, display, SEA, ect.)
- Worked on optimizing local SEO strategies (Google My business)
- Worked on the development of a new application (in 7 European shopping centers)
- Managed CRM strategy and developed email marketing campaigns

Managed the launch of Sony Xperia’s new range launch (Sony Xperia 10, 10Plus and L3 & Sony Xperia 1) and the operational marketing strategy
- Managed merchandising projects and developed point-of-sale marketing within mobile operator stores (Orange & Bouygues)
- Developed communication support (offline and online)
- Worked with event agencies to organize trade fairs and exhibitions
- Managed budgets and conducted competitor pricing analysis

- Created and developed the communication strategy to generate qualified lead and improve the company e-reputation
- Developed content strategy and social media planning
- Social media team management

- Worked on the school promotion on social media
- Developed partnership with French art schools
- Realized a market research study
- Created an address book data base