photo de profil d'un membre

CATHERINE BUFFLIER

CV Catherine Bufflier

Résumé

Disponible très prochainement dans le cadre du plan de réorganisation de Ricoh France, je souhaite mettre mes compétences de management de stratégies commerciales et de pilotage de réseaux de distribution au service d'une entreprise en recherche de croissance.

Expériences professionnelles

Indirect channel director

RICOH FRANCE , Rungis - CDI

De Avril 2016 à Aujourd'hui

Key role : Management of the RICOH indirect channel in France : 60M€ annual turnvover
- Management of the print & solutions business through 150 partners and distributors
- In charge of sales & distribution strategies to meet business growth targets
- Management of 1 manager and 9 salesmen
- Piloting sales policy and KPI

Sales and channel marketing director

CANON FRANCE , Courbevoie - CDI

De Janvier 2009 à Mars 2016

Key role : to reach profitability and growth targets in implementing effective sales policies according to market segments.
Design and management of dynamic and innovative business actions on printing solutions portfolio on a competitive and mature market.
Cross-functional management

European reseller partner manager

CANON EUROPE - CDI

De Novembre 2006 à Décembre 2008

Key role: To contribute to harmonise resellers channels at an european scale on the B2B market.
Launching and deployment of the Canon Partner Programme at an european scale.
Targeting of new routes to market while launching the new range of Canon wide format printers.
Sales management of the european megadealer.

Channel marketing manager

CANON FRANCE , Courbevoie - CDI

De Février 1999 à Octobre 2006

Key role : to pilot the sales Policy and to manage channel incentives programmes :
- Define the global channel sales strategy : pricing policies and promotions - 1.3 Me sales incentive budget per year.
- Leading channel meetings and products launching events - 110 people.
- Piloting recruitment of salespeople and integration programmes.
- Internal & external communication

Products manager

CANON FRANCE , Courbevoie - CDI

De Septembre 1994 à Janvier 1999

Management of products launching :
- Definition of product positioning, pricing policy, training programmes.
- Creation of sales brochure and sales pitch.
- Organisation of launching events with 600 people

Sales account manager

CANON FRANCE , Lyon - CDI

De Janvier 1992 à Août 1994

Development of printing solutions business of 15 partners :
- Piloting sales activities & managing partners business plan
- Implementing channel programmes : recruitment, training, Salesforce incentive, Customer support.
- Best sales account manager out of 8 on the Rhône-Alpes region - 6 régions - 1,8 Me TO

Formations complémentaires

MBA

HENLEY MANAGEMENT COLLEGE

0000 à

BA DEGREE

BRIGHTON POLYTECHNIC

1988 à 1989

Parcours officiels

EDHEC GRANDE ECOLE – EDHEC MASTER – LILLE – 1989

Compétences

sales strategy
Business Management
management commercial
Channel Management
Channel Partner Development
Indirect Channel Sales
Marketing