photo de profil d'un membre

ARITRA ROY

Aritra_Roy_CV

Résumé

With over 4 years of experience in Data analysis, Business intelligence and Market research, I am a dedicated and driven professional who strives to deliver impactful and actionable insights to support business needs and goals. Currently, as part of the Central Data team within Jellysmack, I am responsible for conducting ad hoc analyses, creating and maintaining dashboards, and ensuring data quality and governance. I also leverage my previous experience as a Market Insights Analyst and a Lead Content Strategist, where I conducted qualitative research, competitor analysis, benchmarking, and social listening, and led a team of Content Strategists in the Gaming vertical. I am passionate about finding and telling compelling stories with data, and collaborating with cross-functional teams to drive growth and innovation. My diverse educational background, with degrees in Mechatronics engineering from India followed by Strategy, Consulting, and Digital Transformation from France, has enabled me to adapt and thrive in different contexts and cultures. I am keen on learning new technologies and tools, and I am always eager to take on new challenges and projects.

Expériences professionnelles

Business analyst

Europcar Mobility Group , Paris

Depuis le 01 juillet 2026

Consultant data & tech - moët hennessy

Elevate | Agence Data & Technologies Marketing , Paris

De Mai 2025 à Janvier 2026

Business data analyst

JELLYSMACK , Paris - CDI

De Avril 2023 à Juin 2024

• Data Visualisation and Actionable Insights
• Ad hoc Analyses according to Business needs & objectives
• Consolidating the BI platform based on data available through Redshift
• Data Quality checks / Data Governance

Business data analyst

JELLYSMACK

De Avril 2023 à Juin 2024

• Data Visualisation and Actionable Insights
• Ad hoc Analyses according to Business needs & objectives
• Consolidating the BI platform based on data available through Redshift
• Data Quality checks / Data Governance

Market insights analyst

JELLYSMACK

De Avril 2022 à Mars 2023

• Market Research
• Competitor Analysis
• Benchmarking
• Social Listening and Trends Analysis

Lead performance strategist

JELLYSMACK

De Août 2021 à Avril 2022

• Led a team of Content Strategists in the Gaming Vertical
• Actively involved in the sourcing and signing of Creators in the Gaming Vertical
• Participated in Jellysmack’s first foray into the Twitch Market
• Served as Project Coordinator during the Company’s expansion into the South Asian Market

Senior performance strategist

JELLYSMACK

De Février 2021 à Août 2021

Performance strategist

JELLYSMACK

De Août 2020 à Février 2021

• Worked with Content Creators to package and distribute content across multiple social media platforms
• Contributed to data driven growth and recommendations based on weekly analyses of various metrics / KPIs
• Collaborated with video editors, community managers etc. to improve the quality of the content through continuous evaluation and rigorous A/B testing

Publishing coordinator

JELLYSMACK , Levallois perret - CDI

De Août 2020 à Juillet 2024

Junior category manager france + iberia

the LEGO Group

De Juillet 2019 à Décembre 2019

• Collaborated with marketing, operations and sales teams in influencing business results
• Planned the assortment strategy for various sales channels and key customers, based on space optimisation, consumer insights, performance analysis and merchandising guidelines

Assistant product manager (global strategy & insights)

DANONE

De Janvier 2018 à Juin 2018

• Worked in close collaboration with a Swedish vendor in developing an updated Knowledge Management Platform for Danone on a global scale
• Collected and analysed data through workshops from multiple departments at the Danone HQ to adapt the Database interface
• Account Manager for Market Research platforms (Nielsen, Ipsos, Kantar etc.)
• Developed global methodologies for marketing on protocols to be shared within the organization (Best practices)

Business development associate (b2b)

ELISE Technologies

De Juin 2017 à Décembre 2017

• Analysed and scouted high potential markets
• Targeted, qualified and actively prospected companies and agencies

Trainee

Pepsi Bottling Ventures

De Juin 2015 à Juillet 2015

• Study of beverage production lines and preparation of schematics
• Analysis of Safety Procedures and formulating recommendations
• Project on Production Line Electric Motors

Team leader

AIESEC India

De Février 2013 à Novembre 2014

• Marketing
• Event Organization
• Communication and Information Management

Parcours officiels

MASTER OF SCIENCE – MSC STRATEGY ORGANISATION CONSULTANCY – LILLE – 2019 – MSC STRATEGY CONSULT. DIGIT.TRANSFORMATION
EDHEC GRANDE ECOLE – EDHEC MASTER – LILLE – 2019

Langues

Anglais - Langue maternelle

Français - Technique

Compétences

Microsoft Power BI
Problem Solving
Data Visualization
Stakeholder Management
Data Structures
Active Listening
Critical Thinking
Business Intelligence (BI)
Business Analysis
Jira
Quantitative Research
Surveying
Branding & Identity
SQL
Agile Project Management
Scrum
Social Listening
Market Analysis
Business Requirements
Communication
Cross-functional Team Leadership
Project Coordination
Looker (Software)
Market Research
Qualitative Research
Data Analysis
Microsoft Office
Public Speaking
Research
Marketing
Knowledge Management
Project Management
Sales
Business Development
Business Strategy
Consulting
Analytical Skills
Microsoft PowerPoint
Microsoft Excel
MailChimp
Google Analytics
Leadership
Storytelling
Interpersonal Skills
Teamwork
English
Cross-functional Coordination
Digital Transformation
Business Insights
Python (Programming Language)