photo de profil d'un membre

ANUKRITI ASTHANA

Situation professionnelle

En poste

Souhait professionnel

Experience
Non renseigné
Rémuneration
Non renseigné

Résumé

I’m a marketing management graduate with experience across healthcare, travel, and financial services, drawn to roles that combine brand thinking with product execution. Over the past two years, I’ve worked across both B2C and B2B contexts, learning how to quickly understand new markets, navigate complex products, and adapt to different customer and business needs.
My experience includes supporting product launches, developing marketing assets, and contributing to stronger customer engagement. I’ve worked closely with cross-functional teams and external agencies in regulated industries, translating strategy into practical, market-ready execution. More recently, I’ve been exploring how AI tools can strengthen marketing—especially in content creation, consumer sentiment analysis, and supporting go-to-market planning to enable more informed decision-making.
Having studied and worked across different countries, I bring a global perspective and feel comfortable in international, fast-moving environments. I’m naturally outgoing, enjoy meeting new people, and am energized by working on projects that are both purposeful and collaborative.
Always happy to connect and exchange ideas :slightly_smiling_face:

Expériences professionnelles

Global brand marketing - dulcolax & mucosolvan

opella , Paris

De Septembre 2025 à Mars 2026

Product marketing intern

DPAM

De Avril 2025 à Septembre 2025

Women@dior mentee

CHRISTIAN DIOR COUTURE

Depuis le 02 mars 2025

Assistant product manager

Eurostar

De Février 2024 à Août 2024

•Managed governance and reporting for subscription pass product. •Developed and executed a price increase for subscription, by devising financial modeling scenarios, customer impact assessments, and comprehensive communication plans. •Conducted competitive market analysis, evaluating tourism and rail-related offers to identify new business opportunities. •Worked on the development of a new product offering through cross-team ideation workshop and iterative refinement.

Marketing intern

Retviews

De Août 2023 à Février 2024

•Created compelling SEO-optimized content through tailored copywriting for blog posts, highlighting discounting pattern, pricing structure, etc. across mass, premium, and luxury brands in various markets. •Produced LinkedIn content, remaining current with the latest fashion industry insights. •Published weekly newsletters spotlighting pivotal industry insights and competitive marketing activities within the market.

Parcours officiels

MASTER OF SCIENCE – MSC MARKETING MANAGEMENT – LILLE – 2025
EDHEC GRANDE ECOLE – EDHEC MASTER – LILLE – 2025

Langues

Anglais - Langue maternelle

Français - Technique

Compétences

brand manager
Product Marketing
go to market strategy
Competitive Analysis
Consumer Insights
Product Launch
Pricing Strategy
AI powered research