ANTHONY BIÉGEL

Day-to-day management of customer relations and contract renewals for Adobe's Experience Cloud solutions. Operating for the Western area : France, Benelux, Iberica, Italy & the Nordics.

- Managed licence renewal negotiations and identified upsell opportunities
- Ensured the follow-up and health of a perimeter of accounts in France.
- Participated on RFPs with the extended team.
- Consolidated the Sales department's actions for the London 2023 Summit: contacting strategic customers, selling tickets, making appointments, etc.
- Led from A to Z a project to leverage more C-level contacts on our installed base in France and in the Nordics.
- Took part in additional business development missions: lead generation, coldcalling, & e-mailing, qualification of needs.
- Analysed installed customer base data, as well as quarterly attrition and renewal in Western region markets.

Central point of contact on two games for all the departments, international
offices, all subsidiaries and external agencies.

1) Riders Republic - Game on post-launch campaign
- Designed and presented a full 360 report with all the important KPIs identified throughout the campaign - CRM, Social Media, Media...
- Participated in the release of an exclusive partnership with Prada - including a trailer, social media posts, key concept artworks & reporting slides.
- Designed and presented new ideas for partnerships for the release of BMX.
- Ran operational tasks - CRM, YouTube releases, Social Media, Paid Media

2) Secret unannounced game - Game in early stages of production
- Participated in the marketing strategy brief that defines the whole campaign
- Created a full-on benchmark file on Excel and PowerPoint to keep up with competition and decide on segmentation.
- Produced an early analysis of SKU plans strategy for the game

CANAL+ Brand Solutions is the advertising department of the famous French media group CANAL+. With more than 36 media brands to manage, the entity produces innovative communication solutions in the fields of TV, print, digital, cinema and brand content.

As part of my first professional internship, I joined the TV marketing team for 6 months and was put up to different missions :
- Brand manager of various TV channels, among which Canal+, C8 and CStar.
- Analysed the metrics of TV programmes : audience, affinity indexes, audience share...
- Elaborated media plans for advertisers and agencies on TV channels.
- Created sales presentations in collaboration with the sales department.
- Directed monthly presentations of advertising investment results on our media.
- Created tailor-made presentations for powerful brands (such as Fnac/Darty, Michel & Augustin, Gifi or Audi) in order to incite them to invest on our media (story-telling approach, emphasis on key messages).
- Developed tariff packages on sports channel (such as Eurosport and CANAL+ Sports) and on CNEWS, our news channel.
- Wrote newsletters on a weekly basis to give light on our programs and offers
- Participated in the competitive intelligence of the company to monitor the market fluctuations and new tendencies (Addressable TV) of the TV, digital and print markets.