Résumé
Brand enthusiast with over seven years of hands-on experience in the Fast-Moving Consumer Goods industry in Packaged Food and Food Service companies, driving brand equity and profitability growth through designing and executing product innovation strategies.
Expériences professionnelles
Innovation manager
Grupo Bimbo , Bogotá
Depuis le 01 janvier 2026
Assistant brand manager marketing
RECKITT
De Juillet 2024 à Décembre 2024
Brands: Gaviscon, Gavidigest & Strepsils - Market: France
Responsibilities:
- Developed comprehensive weekly and monthly brand analyses and ad hoc reports (including media ROI trackers) utilizing IQVIA data to inform and enhance marketing strategies.
- Reviewed product artworks (cartons, leaflets, blisters) and POS materials (displays) to strengthen brand equity.
- Collaborated cross-functionally with Regulatory, Media, and Creative agency teams to drive project success.
Product innovation manager
Juan Valdez Café
De Avril 2022 à Juillet 2023
Lead the Innovation team in charge of conceptualizing, developing, and launching new products in coffee, seasonal beverages, pastry and merchandise for Juan Valdez, with the objective to elevate the world's coffee experience through a perfect blend of innovation and sustainability.
Main achievements:
- Led a 7-people team, launching over 50 new product projects including seasonal beverages for Juan Valdez stores, limited-time coffees and coffee range extension, and merchandise.
- Led the product development strategy in 2023 for packaged coffee, coffee beverages, pastries, and merchandise.
Innovation coordinator
Juan Valdez Café
De Juillet 2019 à Avril 2022
Develop product extensions to enhance brand presence in retail channels (Convenience stores, discounters and cash & carries
Main achievements:
- Developed the first product line of ground coffee harvested by women coffee growers in 2021
- Led the transition to new packaging for packed coffee in 2021
Brand lead
Alpina
De Juillet 2018 à Juin 2019
Be responsible for the ejecution of the Yogo Yogo (yogurt brand) strategic marketing plan in terms of communication, go-to-market strategies and profitability.
MAIN ACHIEVEMENTS
-Develop Yogo Yogo’s BTL campaign
-Assure the compliance of the brand’s financial and profitability KPIs
-Develop the strategic marketing plan for 2019.
-Create and deploy the experiential marketing plan for Alpina Baby portfolio in 2018.
Brand analyst
Alpina
De Octobre 2016 à Juin 2018
Be responsible for the planning and execution of the marketing strategy for Milk and Cheese brands.
MAIN ACHIEVEMENTS
-Participate in the profitability project for the Milk category.
-Develop the strategic plan and lead the launch of brands such as Actilife and Alpina Almendras.
-Develop Parmesano Alpina’s advertising campaign in 2018
Brand intern
Alpina
De Janvier 2016 à Octobre 2016
Support the marketing area by making sales and KPIs reports for the Milk category, such as share of market, prices, distributions and budget control. Organize the logistics for the launch of products and innovation projects.
MAIN ACHIEVEMENTS
-Contribute to the creation of the strategic plan for Milk’s business unit.
-Launch the new image and new products of Leche Alpina brand in convenience channel
-Develop of the International Milk Day plan for Alpina in 2016.
Parcours officiels
Langues
Anglais - Courant
Espagnol - Langue maternelle
Français - Technique
linkedin