ANA SORIANO HERNÁNDEZ

- In charge of daily content management and community management of the INSIDE LVMH Digital Platform, Certificate & Events to maximize user experience.
- Orchestrated the 360 promotional campaign for the launch of the 6th Promotion of the INSIDE LVMH Certificate, achieving a +40% increase vs previous promotions
- Monitored and analyzed Platforms’ KPIs, using Excel and Google Analytics
- Conducted qualitative and quantitative research to fuel our CRM strategy
- Managed the direct communication channel for our target audience, through push notifications, emails and 8 newsletters, using the tool NP6, achieving 300K+ impressions.
- Lead communication between all 75+ LVMH Maisons, regions and partner stakeholders on topics such as content coordination and campus promotion & recruitment.

- Partook in market, client and counterpart benchmark analysis
- Reviewed ongoing judicial and extrajudicial files, researched and studied relevant case-law, drafted public and private legal documents
- Managed client relationships in the cosmetics, pharmaceuticals, and jewellery industries in EMEA & LATAM

- Mission in the financial department at the worldwide headquarters
- Provided financial analysis of competitors and clients
- Carried out internal audit, monthly tracking and reporting of the group's foreign offices in EMEA, APAC & LATAM Audited the follow-up and consolidation of the Group’s financial KPIs
- Lead a project on alternative sources of finance in secondary capital markets