photo de profil d'un membre

ANA- ISABEL SERRES

Résumé

I have a strong adaptation capacit and I can be a driving force for change! 18 years of successful experiences in the realization, launch and development of international trade shows. Meaning of commercial negotiation proven, "hunter" oriented, dynamic and charismatic; Strategic reflections on marketing and commercial topics: new areas of development and / or diversification, creation and launch of commercial, promotional tools and sponsoring. Budget management and optimization. Always surrounded by a team that I appreciate managing and motivating. My main successes are directedtowards innovation, technologies and digital in many industries: Transport, Sustainable Development, Gastronomy, Tourism

Expériences professionnelles

Student executive master business et management

EDHEC BUSINESS SCHOOL

Depuis le 02 janvier 2022

Hanbaï, strategic development & business advisory

HANBAÏ , Bois colombes - Création d’entreprise

De Février 2023 à Aujourd'hui

Activité de conseil indépendante en stratégie commerciale et développement

NukkAI: VP sales dans une deeptech française spécialisée en IA hybride

Structuration de l’offre commerciale et stratégie de go-to-market sur les marchés aérien, transport et logistique.

France Supply Chain – RISC : association des acteurs des chaînes logistiques en France.

Conseil stratégique et développement commercial

MyGlobalVillage : conception d’offres, supports marketing politique de pricing et accompagnement commercial.

Rx global (groupe relx) – directrice commerciale & développement de salons internationaux

RX Global , Puteaux - CDI

De Octobre 2004 à Novembre 2008

A subsidiary of the RELX Group, global leader in professional B2B exhibitions.
Led the growth strategy and repositioning of major trade shows including VISCOM Paris, IFTM Top Resa, Taste of Paris, COP21 Gallery, World Efficiency, and RFID Show.
Managed sales teams of 10 to 15 people, optimized client portfolios, and developed new high-value offers to strengthen market presence.
Designed and implemented performance-driven sales strategies, resulting in +25% revenue growth on VISCOM Paris and +28% on IFTM Top Resa.
Created innovative concepts (Imag’in, Tech Zone, Arena, Hackathon...) and developed key account partnerships to enhance client loyalty and ROI.

Formation complémentaire

CSM

EDHEC - MASTER BUSINESS & MANAGEMENT

2022 à 2023

Executive program designed for experienced managers, focused on strategic leadership, business performance management, and organizational transformation.
Enhanced expertise in commercial strategy, innovation, and change management, with a strong emphasis on actionable decision-making and cross-functional leadership.

Parcours officiels

CSM – CYCLE SUPERIEUR DE MANAGEMENT (CSM) – PARIS – 2023

Langues

Anglais - Courant

Espagnol - Courant

Compétences

new business development
Stratégie marketing
Management
Trade Shows
Event Management
International Sales
Sales Management
SEO
B2B
Marketing Communications
Project management
Product Development
Marketing Management
Digital Marketing
leadership and team management