Expériences professionnelles
Assistant client marketing crm
GALERIES LAFAYETTE , Paris - CDD
De Juillet 2025 à Aujourd'hui
-Executed multi-channel CRM campaigns (email, SMS, app notifications) via Salesforce Marketing Cloud - particularly to clients who are members of the Galeries Lafayette Loyalty Program "Mes Galeries".
-Designed and implemented customer segmentation workflows to optimize targeting and personalization using Data Cloud & Marketing Cloud on Salesforce.
-Conducted A/B tests to measure campaign effectiveness and improve key performance indicators.
-Monitored campaign performance (deliverability, engagement, conversions, ROI) and presented actionable recommendations
Marketing & pr executive
Reliance Brands Limited , Mumbai - CDI
De Mars 2023 à Mai 2024
Spearheaded and executed marketing & PR initiatives across several luxury brands for the market in India - Valentino, Dune London, Zegna, Versace
-Planned & Executed Customer Gratification activities and client-led events in-store to boost sales
-Organised in-store PR events with influencers, celebrities, and content creators to boost product visibility and sales
-Strategised and executed multi-canal CRM campaigns: SMS, emailers, Whatsapp Business; Analysis of KPIs for result-driven roadmap
-Drove influencer campaigns to increase brand visibility for Dune London India through Instagram
-Organizing PR events across brands for increased brand visibility
-PR: Coordinated celebrity dressings by liaising with stylists for suitable opportunities in order to augment Zegna's brand visibility
-Piloted press release send-outs to key editorial publications, Media Monitoring
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