Résumé
:waving_hand::tone_medium: Hi, my name is Akash.
:mortar_board: Grad (Jan 2021) with a Double degree MSc Marketing (Entertainment & Services) and a Master in Management, EDHEC Business School France.
:airplane:️ Indian living in Paris, with a passion for creating content and developing marketing strategies that will grow your business.
:books: 3 Marketing experiences in 3 cities, 2 continents, and 3 industries: Creative Agency in Hospitality, Food & Restaurants, and Engineering/3D Printing.
I've worked as Account Manager at Creative advertising studio on various creative projects donning different hats such as strategic and content research, creating keynote presentations, and following up on several key projects internally with creatives and externally with clients.
Prior experiences included social media marketing, creation of marketing calendar, surveys and analysis, website and content management, crowdfunding among others.
:laptop: As for my future, I hope to work in Marketing role that entails a bit of creativity as well as analysis, market research, marketing and branding strategies, digital and social media marketing in a diverse global team.
:bullettrain_front: In my free time you could find me traveling (if conditions permit) and engaging in amateur photography/videography and creating some contents for my personal social media or youtube, or cooking delicious food for my friends.
:right_bicep::tone_medium: Social Media Marketing, Marketing Strategy, Project Management, Content creation, Keynotes/Presentations.
Can be reached via message or email (akash.poddar@edhec.com)
Expériences professionnelles
Junior account manager
ACCOR , Paris - Stage
De Juin 2020 à Décembre 2020
Newly created within Accor Global Marketing department, Studio 66 is an internal global Creative Agency that leads strategic creative projects for the Accor Group and is in charge of all content development, communication and image of the group (Advertising, Visual Identity, Brand imagery, etc.)
As an Account Manager, I ensure the link between brand management and internal creative and production teams as well as external agencies; develop communication strategies and, challenge the status quo, to Foster out of the box thinking.
Key tasks:
From Marketing Briefings follow-up, campaign developments, strategic exploration to creative deliverables
· Support and drive internal and external Creative and Production teams to ensure efficient, consistent and qualitative delivery
· Work on strategic and/or creative researches to support the team (market researches, moodboards, etc.)
· Support Creative and Production teams with client needs, planning wise and budget wise
· Follow up of the projects and associated budgets (dashboards)
· Link with internal clients to ensure clarity of the briefings, debriefings, and communication all along the project lifetime
· Give regular reportings on the progress of the campaigns
· Ensure quality of productions
· Design PowerPoint/Keynote presentations
· Support the Account Director for Eco and Midscale brands (projects, administrative tasks, meetings, conference calls)
Assistante marketing
BOULANGERIES PAUL , Marcq en baroeul - Stage
De Mars 2019 à Août 2019
130 years old, PAUL is the Ambassador of the French "art de Vivre". Present in over 45 countries, PAUL is all about the joy of offering each day the very best quality products in a setting that is enchanting and unique.
As a Marketing Intern, I:
- Coordinated regularly with 44 countries, R&D and Quality concerning the validation of Local recipes.
- Provided necessary support and information to partner countries on Yammer, made necessary files available for use and kept them up-to-date on a regular basis.
- Generated monthly social media plans for partners in 44 countries, analysed and drafted up reports on the performance and growth of social media performances.
- Developed surveys on SurveyMonkey for all marketing campaigns and produced final reports to be used for analysis and improvements in future campaigns.
- Created presentations such as Marketing briefs, guides, and translated all files from French to English.
Regular use of : SurveyMonkey, Yammer, Axapta, MS Office - Word, Excel, Powerpoint.
Marketing and business development intern
SpareParts3D , Singapore - Stage
De Août 2018 à Janvier 2019
Spare Parts 3D provides 3D printing solutions to Marine, Energy, Transportation, and Home appliance industries. SP3D digitise spare parts inventory and make it possible to produce parts anywhere, anytime in the shortest delay with its worldwide network of certified 3D Printers.
As a Marketing and Communications Intern, my missions were:
- Leading a Crowdfunding campaign (targeting of the platform, digital content creation and communication)
- Sustained and improved the dynamic communication strategy for Tech BtoB community:
Creative marketing campaigns; revamped the website, harmonized and structured channels for long-term communication, designed infographics, wrote and published digital content (technical studies, news, blog articles, point of view...)
- Maintained the selling process on eBay and Amazon(Customer support, transportation management, production schedule, campaign review, loyalty)
- Prepared technical presentations and marketing brochures for clients, presence on tradeshows.
Regular use of Adobe Premiere Pro, Photoshop, DHL platform, Google Analytics, Amazon seller central & eBay seller Hub, Wordpress.
Marketing intern
RETURNWALE - Stage
De Décembre 2015 à Janvier 2016
• Responsible for Social Media Marketing and Client Management
• Created a Facebook page and increased page likes by 100 every week.
• Handled 150 Cold calls, converted 5 into clients.
• Prepared presentations for meetings with prospective investors and clients.
Formation complémentaire
Bachelor of Commerce
Collège Saint-Xavier (autonome), Kolkata - Marketing and Sales
2013 à 2016
• Graduated with Honours in Commerce, specialisation in Marketing and Sales.
• 3rd Rank in Marketing Management Specialisation (out of 274 students).
• Prepared thesis report, as part of graduation requirements, on " A Comparative study of Consumer Preferences for On-Demand Cab Services with reference to UBER AND OLA in India" and conducted Market Research, Analysed based on demographic parameters and consumer preferences, and concluded the findings of the study.
Specialisation Subjects -
- Consumer Behaviour and Marketing Research
- Marketing Communication and Advertising
- Principles of Marketing
- Rural and Service Marketing
General Subjects (List Non-exhaustive) -
- Advanced Business Maths and Statistics
- Business Regulatory Framework
- Cost and Management Accounting
- Financial Accounting
- Micro and Macro Economics
- Organisational Behaviour
- Taxation
Associations
Parcours officiels
Langues
Anglais - Langue maternelle
Français - Technique
Hindî - Langue maternelle
Compétences
Centres d'intérêt
- Travelling
- Photography
- Videography
- Cooking