AGNES LARIGUET

• Led the creation and implementation of international retail marketing and CRM strategies.
• Developed Salesforce campaigns and CRM tools to increase recruitment and loyalty across global boutiques network.
• Supported markets in their marketing plans definition and execution.
• Worked closely with cross-functional teams to build a seamless omnichannel experience
• Led projects to enhance client experience.

As Regional Deputy Marketing Director North East Asia (Hong-Kong, Macau, South Korea, Taiwan, Travel Retail; and Singapore, South East Asia, Australia until 2019):

• Translated global strategy into locally-relevant North-East Asia strategy.
• Led NEA Business Planning process, supporting NEA markets in defining robust and coherent commercial and marketing plans in coordination with other departments.
• Set sales budget targets for each NEA market, by network and product segment and managed the NEA sales forecast process.
• Organised regular Business reviews, supporting markets in their performance analyses and identification of corrective action plans.
• Supported markets in defining their distribution strategy.
• Managed NEA Advertising and Promotion marketing budget, ensured deployment with high standard execution, monitored spending and ROI.
• Drove alignment in the preparation and execution of key launches.
• Oversaw market trends and provided feedback to HQ on Asian specificities and product need/gaps.
• Managed transversal cross-functional projects.

As Regional Marketing & Merchandising Manager Asia Pacific (Hong-Kong, Macau, South Korea, Taiwan, Singapore, South East Asia, Australia, China, Travel Retail):

In addition to the responsibilities described below as Marketing Manager APAC:
• Prepared business and sales performance dashboards to support business decision.
• Prepared client database analyses.
• Ensured stock supported business needs, from sales forecast and assortment definition to stock quantity and stock quality monitoring.
• Defined High Jewellery collection routing across APAC in line with business targets and monitored its implementation.
• Managed a team of four.

As Marketing Manager Asia Pacific (Hong-Kong, Macau, South Korea, Taiwan, Singapore, South East Asia, Australia, China, Travel Retail):

• Managed business planning and sales forecast process.
• Monitored competition launches and activations.
• Conducted market, sales and consumer analyses with formalized recommendations.
• Coordinated the planning and execution of local key launches with other departments.
• Supported local Retail and Wholesale teams in their Trade Marketing plans.
• Project managed Watches and Wonders Hong-Kong event.
• Managed a team of four.

• Analysed customer insight to generate segmentation and devise long term product strategy and roadmap.
• Managed new products’ development from product idea to business case, design brief, validation of product specifications, and early stages of production.
• Created product launch material and campaigns in collaboration with communication team.
• Managed the product lifecycle (forecasting, phase-out strategies, special deals).
• Prepared quarterly reports for board meetings.
• Managed a Junior Product Manager.

• Managed Europe’s 16 local Product Managers in successfully launching new products and reaching targets (training, assortment definition and launch plans).
• Influenced HQ on long term product roadmap to meet European market needs.
• Established market forecasts for each of the 16 European regions and set market share and net sales’ targets per country.
• Monitored European market evolution through market research, sales data and competitor analyses.
• Prepared performance reports for HQ.

• Managed European countries to achieve their budget, guiding them on marketing plans and tactical activities.
• Monitored and reported to HQ on activities and category performance.
• Defined the allocation of the advertising and promotion fund.
• Managed price and product life-cycles.
• Led multidivisional teams on projects aiming at improving internal processes: product launch, line-up optimisation.

• Defined budget and marketing plan.
• Monitored sales evolution.
• Influenced headquarter throughout the product development process.
• Supported sales teams (sales and marketing tools, pricing, training, presentation).