TATJANA REBESA

• Spearhead initiatives to ensure global alignment on collaborative sales strategies and best practice sharing in a virtual team environment.
• Leading development of commercial reporting tools and KPI dashboards to empowering teams with actionable insights to drive informed decision-making.
• Strategic determination of Price Management tools and the Pricing IT stack to enhance overall pricing capabilities.
• Performing Ad hoc commercial and Amazon analysis, contributing to a data-driven approach, fostering agility and adaptability within the organization.

• Specializing in the development and implementation of robust price-setting and governance processes for Small Domestic Appliances in order to optimize profitability across key stakeholders by establishing effective pricing strategies and value-based business cases.
• Driving consumer-centric initiatives through Value Based Pricing research, ensuring the optimization of pricing ladders for new product launches.
• Leveraging GFK data and market insights to enable proactive decision-making and drive growth and market expansion.
• Driving continuous improvement strategic portfolio management projects for value preposition enhancement.

• Global pricing and promotion strategy development and implementation that shifted company focus to data-driven decision making and revenue maximization.
• New global pricing process governance development and implementation in matrixed organization: annual reviews with regions, review of marketing plans, forecast and revenue flows, follow-up on performance vs KPIs and targets that helped to improve business acumen and overall performance.
• Prototyping and development of financial modeling and margin simulators for global categories to project future revenues, align product-portfolio plans and strengthen business cases.
• Analytical, reporting, campaign planning and data visualization tools (Cognos, SAS, Tableau, QlikSense, PowerBI, etc.) specification, development, implementation, testing and maintenance and ensuring data integration between the systems.
• Driving quantitative and qualitative research to define value perception, pricing corridors, consumer segmentation and buying personas.
• Running trainings and workshops for value-based pricing, tools, consumer psychology and value perception to promote new data driven mindset and boost business opportunities.

• Perform strategic categories analysis and exploratory research on productivity, size of line, merchandising and other data-intense areas to spot correlations and common patterns, test hypotheses and provide business applications and strategy adjustment recommendations.
• Categories/Brands analysis and exploratory research on productivity, size of line, merchandising and other data-intense areas to spot correlations and common patterns, test hypotheses and provide business applications.
• Monthly review of regional performance vs sales and margin targets with follow up on corrective actions with teams in Marketing, Brand management, Sales.
• Developed and supported implementation of Sales & Marketing reporting pack in Cognos BI for the regions that helped to identify areas for improvements in sales and revenue.
• Being a main point of contact for analytics, conducted regular training on reports, systems and new analytical approach for Marketing, Brand and Sales organisations.

• Financial and data analysis: monthly financial performance reporting by categories to European head office, BI reporting, analysing sales and profitability, developing pricing strategy, gathering and analysing data on market and competition, monitoring sales-force performance by regions, inventory analysis.
• Advertising: development of advertisement materials, planning marketing activities, coordinating translation and preparation of corporate materials.
• SAP support: providing support and guidance to local SAP users, supporting customer database.

Reviewed issues raised by customers, assigned level of severity, routed for appropriate actions,
checked for status updates, coordinated activities within support team, provided training to new
members of the team, coordinated activities of team members located in different countries.