Summary
I am a marketing analytics professional with a strong foundation in data analysis, digital marketing, A/B testing, customer journey, product development, strategic decision-making, and project execution. Currently pursuing an MSc in Marketing Analytics at EDHEC Business School, I specialize in leveraging data-driven insights to optimize marketing strategies and drive impactful business outcomes. With over two years of experience spanning marketing, analytics, and operations, I have: -Spearheaded the launch of 20+ products across diverse markets, achieving measurable growth in sales and market share. -Conducted sentiment analysis using Python and NLP techniques, providing actionable insights to improve community engagement for industry leaders like Ubisoft. -Designed Power BI dashboards to analyze sales and profitability metrics, delivering strategic recommendations for market segmentation and operational optimization. -Founded an FMCG snacks company, achieving 450,000 units in lifetime sales while implementing targeted digital marketing campaigns. In addition, my technical proficiency includes advanced tools such as QlikSense, Tableau, Power BI, SQL, Python, and SPSS, which I have applied to solve complex business challenges across industries. My commitment to excellence has been further demonstrated in academic projects where I developed innovative solutions to enhance product reliability and service offerings for companies like P&G and CDiscount. I am passionate about using analytics to bridge the gap between raw data and actionable insights, fostering growth and innovation. Whether it’s identifying weak signals in consumer sentiment or streamlining operations, I thrive on tackling challenges that require both analytical precision and creative problem-solving. Feel free to connect with me if you’re interested in discussing data-driven marketing strategies, analytics, or opportunities to collaborate on impactful projects.
Professional experiences
Marketing intern | analytics, a/b testing, strategy, social, seo, sea
MARIE DE LIVINHAC
From February 2024 to August 2024
Conducted in-depth market research and competitor analysis to uncover gaps and opportunities in the adventure and camping food market, providing the foundation for a successful strategy to launch 20 new products.
Spearheaded A/B testing initiatives to optimize website design, packaging layouts, and the customer journey, achieving measurable improvements, including:
+6% e-commerce conversion rates,
+3-4% shelf visibility, and
+4% customer satisfaction scores.
Led the implementation of SEO (Search Engine Optimization) and SEA (Search Engine Advertising) strategies, boosting website traffic and visibility, leading to a significant increase in online engagement and sales.
Designed innovative packaging solutions tailored to customer preferences and market trends, enhancing product appeal and driving sales growth.
Collaborated with teams to define and track key website performance metrics, introducing data-driven improvements that enhanced navigation and user experience.
Leveraged analytics and insights to refine product features, marketing materials, and campaigns, ensuring alignment with customer needs and business objectives.
Marketing intern | market segmentation, analytics, web-design
ROQUETTE
From July 2023 to January 2024
Leveraged QlikSense to analyze extensive sales and SKU data, resulting in the enhancement of product finder tools and a 30% reduction in website navigation depth, improving user experience and customer engagement.
Developed comprehensive marketing materials and content for a portfolio of over 80 products, leading to a 2.2% increase in product visibility and sales across key markets.
Spearheaded marketing efforts at CPHI 2023 in Barcelona, coordinating the launch of three new products at an event with participation from 30+ companies, reinforcing brand presence in the pharma and nutraceutical sectors.
Operations & project manager | digital transformation, operations, project management
Anappraiser Technological services India Pvt Ltd
From July 2021 to October 2022
Designed and developed a web application and mobile app tailored for inspectors, enabling them to streamline field operations and office tasks.
Achieved a 25% improvement in operational efficiency by reducing errors, saving time, and automating key processes for inspections and reporting.
Collaborated with cross-functional teams to ensure seamless integration of tools, aligning them with user needs and organizational objectives.
Spearheaded end-to-end project delivery, from requirements gathering to deployment, ensuring the applications met industry standards and enhanced usability for field inspectors.
Founder | product development, customer acquisition, digital marketing, brand activation
Crunchoids
From July 2021 to August 2022
Conceptualized, developed, and launched three snack products, achieving lifetime sales of 450,000 units and establishing a competitive presence in the FMCG market.
Designed and executed comprehensive customer acquisition strategies, including market research, Google Ads, Instagram Ads, and social media marketing, driving a consistent 3% month-on-month growth in customer acquisition over six months.
Built and managed the supply chain and production processes, ensuring high-quality standards and efficient operations.
Created a strong brand identity and marketing campaigns that resonated with target audiences, resulting in increased market share and customer retention.
Demonstrated entrepreneurial leadership by managing end-to-end business operations, from product development and marketing to logistics and sales.
Technical operations intern | operations, project management, digital transormation
Anappraiser Technological services India Pvt Ltd
From February 2021 to August 2021
Led a team of 10 experts to conduct machinery inspections for clients like HPCL and JSW, ensuring compliance with safety standards and mitigating risks.
Implemented streamlined operational processes resulting in a 12% reduction in accident rates by identifying and addressing key safety concerns.
Co-ordinated optimizing inspection workflows, improving efficiency and accuracy in machinery evaluations and reporting.
Gained hands-on experience in technical operations and team coordination, focusing on high-impact project delivery under tight deadlines.
Design intern | engineering design, project management
TATA Marcopolo Motors Ltd. Dharwad
From June 2019 to July 2019
During my internship at Tata Marcopolo Motors Ltd., I improved production efficiency by introducing innovative design solutions and leveraging advanced manufacturing techniques.
Key Achievement:
Developed the roof internal panel joining profile, optimizing it for production using 3D printing technology, which enhanced production and assembly efficiency by 2%, reducing material wastage and assembly time.
Engineering Design Support:
Created and refined technical drawings and 3D models, ensuring seamless compatibility with existing manufacturing processes.
Collaborated with the production team to validate the design’s feasibility and streamline integration into assembly workflows.
Process Optimization:
Implemented design improvements that simplified the assembly process and minimized alignment errors, leading to smoother production cycles.
Analyzed existing assembly techniques and introduced advanced manufacturing methods like 3D printing to improve workflows.
This experience demonstrated my skill to identify challenges, propose actionable solutions, and driving operational enhancements in a high-pressure environment.
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