SAMPIERO CARLOTTI

- Generated €1.5M revenue in the first edition by negotiating with 30 key accounts and 80 mid-market clients, exceeding targets by 15%, with 40% from new business.

- Led international business development via omnichannel prospecting at global trade shows.

- Facilitated cross-functional collaboration (Sales, Marketing, Data) to reposition the event, resulting in a 49% increase in sponsorship revenue.

- Brought deep expertise in Supply Chain systems (WMS, OMS, TMS, APS, S&OP, ERP, Automation) to engage C-level clients, lead complex B2B cycles, and drive solution selling across strategic accounts.

- Applied advanced data analytics to CRM segmentation (Lapsed, New Biz, Rebooker, Lost) and performance dashboards (KPIs, YoY, pipeline), securing 18 new consulting partners and reinforcing positioning in the B2B consulting and APS ecosystem.

-Tripled monthly revenue by selling digital B2B solutions through international business development, leveraging an event-based CRM equivalent to Salesforce (Maison & Objet)

-Closed 5+ commercial spaces 500m²/month via intensive field prospecting (30+ visits/day across Île-de-France) (Immo Mousquetaires)

- Sold 4 monthly ad subscriptions to institutional clients through local B2B outreach and upsell/cross-sell strategies (ECM)

- Led a team of 40 professionals in an international tech and leisure environment, managing and supervising 12 franchises.

- Coordinated the commercial deployment of a B2B CHR portfolio through field prospecting, farming, and development of account business plans to strengthen key partner relationships.

- Strategically analyzed KPIs with strong cross-functional project leadership, resulting in a +300% increase in PBJ/Machine productivity over 14 months.

-Gained 70% market share in 4 months by designing and executing a go-to-market strategy later approved by the Board.

-Built 15 key account business plans to drive revenue growth; led field prospecting of 120 B2B clients across 3 states (Lagos, Osun, Oyo), including 25 strategic accounts.

- Coordinated cross-functional teams to digitize prospecting processes, build a CRM-based lead database, and increase productivity fivefold.

-Delivered a 3-year business plan supported by data analysis and market research, including regulatory and institutional insights for the Board.

-Contributed to a $15M capital opening with a strategic South African partner.

- Led strategic data and process analysis to align P&L with cash flow, providing actionable insights to the executive committee.

- Structured the operating model of a 300-employee subsidiary and supported CRM-related recommendations to improve commercial and managerial efficiency.

- Led international omnichannel prospecting (digital + field in the US) and managed key partnerships, including Listen Vision Studio (Washington DC).

-Executed the B2B sales strategy: inbound/outbound prospecting, farming, consultative selling of tailored media branding; managed 2 strategic accounts and ~10 recurring clients/year.

- Supervised technical and media teams; led cross-functional coordination and operational structuring.

-Led KPI tracking based on P&L data (SIG) to improve commercial and managerial performance.

- Executed international business development through field and digital prospecting, securing a key account in London.

-Led cross-functional B2B multimedia projects for the independent label Pink Onion.

- Led the engineering and launch of 10 commercial assets, from design to marketing and release.