Summary
Data-driven analyst and growth marketer combining business analytics, reporting operations, and clear storytelling to drive data-driven decisions. Expertise in data analytics, dashboard building (Power BI), and translating complex datasets into actionable insights for technical and non-technical stakeholders. Proven ability to build recurring reporting, perform QA checks, and surface drivers behind results. Seeking marketing and analytics roles (NYC-based/relocatable).
Being determined, competitive and ready to bring a more equitable and efficient vision to tomorrow's marketing, I'm ready to take on any kind of challenge.
Open to discussions about tomorrow's business issues and potential professional and academic career opportunities, feel free to reach out.
Contact : octave1710@gmail.com
Professional experiences
Traffic manager assistant
HERMES , Paris
From January 2025 to Today
Audited Google Ads & Meta Ads for all Hermès e-commerce subsidiaries (America, Europe, Asia), optimizing bids and budget allocation to improve efficiency delivered +28% ROAS and reduced CPCs on main campaigns.
Built a business performance reporting and benchmarking framework (SQL + Power BI), 10+ dashboards;
produced weekly stakeholder recaps aligning teams on KPI actions to improve traffic quality while cutting costs.
Led executive readouts on web performance to improve conversion rate and traffic (GA4 + Contentsquare). Cocreated a budget forecasting tool with Vertex AI to support accounts monthly spend planning and goal tracking
Digital marketing assistant
REGIE OBS - CHALLENGES , Paris
From May 2024 to July 2024
Managed Google Discover publishing strategy and grew organic traffic by 25% through improved article copy and timing; led social media performance analysis identifying audience trends across Instagram, TikTok and X.
Analyzed acquisition and engagement performance (GA4, Excel) and translated findings into thematic insights and recommendations to improve audience quality and retention signals.
Digital marketing & sales assistant
Groupe Nice-Matin , Nice
From May 2023 to August 2023
Collaborated with creative team on multi-channel campaigns (email, social); developed and tested ad copy, visuals, and landing pages (WordPress) to optimize conversions, engagement and traffic towards the website.
Built and managed HubSpot CRM workflows with lead forms, life-cycle automation, and segmentation for subscription campaigns, supporting onboarding and retention email flows for 50K+ subscribers
Assistant en supply chain
THALES
From June 2022 to August 2022
Harmonisation des procédés des responsables réparations au sein du service Supply Chain. L’objectif était de déterminer et d’analyser le processus de travail des deux membres de l’équipe chargés des flux de réparation. Réalisation d'audits de poste et des modifications dans leur processus de travail visant à améliorer la productivité de ces derniers.
Optimisation des procédures et assistance dans la mise en place du rétroplanning des employés.
Stagiaire en fusions et acquisitions
Renault Group
From June 2018 to June 2018
Assistance dans le service de maintenance et en observation dans le groupe d’investissements sur les start-ups. Chargé de la réparation de certains accessoires nécessaires au fonctionnement du bureau ainsi que accompagnement et observation de la branche investissement et acquisition des start-ups du groupe.
Degree
Languages
Espagnol - Technique
Anglais - Courant
Français - Langue maternelle
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