Summary
With over 18 years of experience in design and innovation leadership, Nicolas Petitjean is founder and CEO at collectivehood and afterstud.io, consulting firms that helps organizations navigate and transition towards more resilient leadership and operating models. He combines strategic, creative, and systemic thinking to bridge the gap between design, innovation, and foresight, and to turn long-term visions into sustainable realities.
Nicolas has a proven track record of delivering service/product innovation, design excellence, and strategic planning for global clients, such as Decathlon, Sodexo, Google and Groupe Dim. He has successfully increased innovation turnover, facilitated the implementation of a 10-year strategic agenda, and supported the development of new business models and services. He leverages his international experience, 360° approach, and team leadership skills to ensure the integrity of the experience for stakeholders and to foster a culture of innovation. He is also a mentor, speaker, advisor, and framer who promotes design leadership as a transient competitive advantage and a driver of business growth.
Professional experiences
Dirigeant fondateur
collectivehood , Paris
From February 2021 to Today
Cx/ux design director emea ( regen / omni / sport )
W. L. Gore & Associates
From August 2023 to March 2024
Design leadership mentor
PERNOD RICARD
From October 2022 to September 2023
Supporting the management team on design practice and strategy
Founder & ceo, building better futures
afterstud.io , Paris
From July 2022 to Today
Transforming Futures, Together. At afterstudio, we bridge the gap between strategic design, innovation, and foresight to help your organization navigate and transition towards more resilient operating models. With a robust network of SMEs, unique AI-powered workflows, and a commitment to collective value creation, we turn your long-term visions into sustainable realities.
Service design leader / positive impact
Le Petit Ballon
From June 2022 to October 2022
Mentor / speaker / advisor / framer | building better leaders | let's have a call ????
collectivehood
Since 2. february 2021
???? Nicolas is a strategic design & innovation leader, venture advisor, mentor and BA, who promotes design leadership as a transient competitive advantage. He act as a sparring partner a business coach to help leaders thrive.
???? He helps worldwide companies & leaders cope with paradoxical leadership and disruption challenges through design leadership execution : collectivehood.com
✔︎ Here connect with me : https://calendly.com/afterstudio/30min-quickcatchup
Group business process lead - product & offer management / csr
SODEXO
From December 2018 to October 2020
Skills: Organization Skills · Recrutement · Conseil en management · Product Management · Marketing Strategy · Gestion d’équipe · Change Management · English · Project Management
Svp b2b/b2c design - cdo (service design, digital experience, human centric innovation)
SODEXO
From November 2018 to June 2022
Skills: Healthcare Consulting · Organization Skills · Recrutement · Gestion des talents · Business Development · Marketing Strategy · Entrepreneurship · Gestion d’équipe · Développement de leadership · Change Management · English · User Experience Design (UED) · Project Management · User Experience
Group transformation leader / inclusive business & csr
SODEXO
From October 2018 to December 2021
Skills: Organization Skills · Recrutement · Gestion des talents · Conseil en management · Business Development · Entrepreneurship · Gestion d’équipe · Change Management · English · Project Management
Directeur groupe design, innovation et intrapreunariat
SODEXO , Issy les moulineaux - Permanent
From March 2017 to February 2023
Construire l'expérience consommateur des services que l'on opère et délivre pour nos clients.
Unifier et standardiser l'expérience digitale de nos points de contact digitaux
Développer et faire grandir les équipes et les projets relais de croissances stratégiques
Vp, user & customer experience , new circular business
SODEXO
From March 2017 to October 2018
Skills: Healthcare Consulting · Organization Skills · Recrutement · Gestion des talents · Entrepreneurship · Gestion d’équipe · Change Management · English · User Experience Design (UED) · Project Management · User Experience
Sparklab director | innovation
HANES FRANCE
From January 2015 to July 2016
Overseeing the innovation booster program cross company
Vp product & upcycle/c2c innovation - emea
HANES FRANCE
From September 2014 to January 2017
Skills: Circular Economy · Corporate Social Responsibility · Recrutement · Gestion des talents · Conseil en management · Business Development · Marketing Strategy · Entrepreneurship · Gestion d’équipe · Change Management · English · Project Management
Group head of research & innovation emea
DBAPPAREL
From January 2012 to August 2015
Directeur innovation groupe - emea
HANESBRANDS (DIM, WONDERBRA...) , Paris - Permanent
From October 2011 to January 2017
Hanesbrands is a major underwear company and possess some leading Underwear and Intimates brands like Dim, Wonderbra, Shock Absorber, sold across 20 countries worldwide.
Responsibilities
Full accountability on PNL for the organization (52 Ftes in 6 countries), reporting directly to the group Chief Strategy Officer and on dotted lines to the CEO
Build & Run Growth Agenda and related innovation plans for mid-term business dev.
Mentoring group IP strategy
Deliver cultural change programs around corporate venturing and open innovation
Key Achievements
Increase IP Assets value for the acquisition of DBA by HBi Inc.
+8% CACGR in Sales with innovation products platforms (FY11-FY15).
Reduced by 2 folds our time to market for innovative solutions
Corporate director design & innovation
DECATHLON OXYLANE GROUPE , Croix - Permanent
From January 2008 to September 2011
Head of design & innovation - newfeel
DECATHLON INTERNATIONAL
From November 2007 to November 2011
Senior footwear designer
OXYLANE GROUP ( DECATHLON) - Permanent
From January 2007 to January 2008
Managing director, innovation strategy
IN SPIRIT DESIGN
From December 2005 to November 2007
Vp sales & design
IN SPIRIT DESIGN SAS - Permanent
From November 2005 to December 2006
Ux/product innovation & design
SALOMON
From June 2003 to December 2005
Product & innovation designer
ADIDAS GROUP - Permanent
From February 2000 to November 2005
Additional training
Design Industriel
RUbika - DEsign et design management
1996 à 2000
Associations
Degree
Languages
Anglais - Courant
Espagnol - Courant
Portugais - Notion
Français - Langue maternelle
Skills
Hobbies
- photographie session créativité mentorat startup intrapreunariat organisation design
linkedin
website