JULIETTE ROUSSEAU

• Operational, commercial and marketing support for the client
• 360 ° product launches
• Digital strategy
• Content production (films, social media and institutional content, etc.)

Operational management of the brand Le Chat:
• Monitoring and analysis of sales via distributor and consumer data panels
• Contribution to brand's annual reports and marketing plan reflections
• Elaboration of ad hoc quantitative and qualitative studies

Products and packaging developments:
• Development of consumer concepts and studies
• Collaboration with R&D, design and packaging teams
• Management of promotional events and media operations
• Monitoring of instore highlights

Digital strategy and internal brand communication:
• Animation of the website and monitoring of web operations
• Organization of internal events
• Promotion of news and highlights

Account Managing:
• Management of advertisers’ relationships and needs : in direct contact with the French brands Nocibé and Jardiland
• Stratagic thinking, benchmarking, analysing advertisers’ briefs and developing creative briefs
• Creation monitoring and production of 360° campaigns (TV, prints, packaging, digital, social media)
• Coordination with the agency's different departments: creation, strategic planning, production, traffic, social media, digital
• Budget monitoring of productions: checking the service providers' quotes, realizing
advertisers' quotes

Social Media (25%):
• Community management and moderation on social networks for the following advertisers: FAIRE (ADEME), 1664, HyperX France, Générale d'Optique
• Designing and writing monthly roadmaps