JESSY MARTIN

The Entrenous mutual insurance company is a network of 7 agencies in Isère and Savoie that has been moving forward with its digital transformation since 2021. In this context, I'm involved in the creation of a social media strategy aligned with the company's marketing and sales objectives, as well as its operational implementation. At the same time, I offer my expertise in the recruitment and training of their future marketing and communications team.

What makes N2 special? It's the first community of ServiceNow expert freelancers (+50 consultants) to develop on the DAO model.

Specifically, their creators, Nicolas and Nicolas (N2 hehe) have chosen this new organizational model to allow all members of the community to get involved in its development. And it works like a charm! I have rarely seen such a voluntary and committed organization.

And what do I do in all this?

I have been asked to build the first marketing and communication direction of the community. Concretely, this means :

- creating the internal and external marketing and communication strategy
- creation and development of partnerships
- recruiting, managing and coaching a marketing and communication manager

And of course, the implementation of all this!

If you are interested in a similar service for your company, please contact me in PM!

Fred, that's the good buddy helps business owners find the best chartered accountant.

Since the brand was taken over by a Clermont-Ferrand-based company in 2022, they have also been offering IS services with a clear mission: to make ERP accessible to all!

From October 2022 to June 2023, I was able to support them in the development and implementation of their marketing and communications strategy, as well as other projects such as the redesign of their website.

Need a digital marketing and communications coach? Contact me and let's talk!

Apart from the classic missions of a social media manager, such as managing editorial calendars, creating content (videos, podcasts, lives), community animation, I was very happy to be able to bring during this experience:

✅ The engagement of 500k in 2021 on 10 different social profiles

✅ An excellent e-reputation, from 1.9/5 to 4.5/5 in 4 weeks on Trustpilot. A level maintained over time thanks to in-depth work on customer satisfaction as well as the collection of strategically positioned opinions on the customer journey

✅ The implementation of an automated inbound marketing device with Mailchimp, in order to develop lead nurturing and facilitate the qualification of prospects

✅ The constant improvement of our advertising device, in close collaboration with our partner agency, AdsUp, to reach a ROAS of 7.5 in 2021 on mutual sales

✅ The training and coaching of 2 people in the position of community manager

✅ The reflection and implementation of a real UX logic in the improvement of our sites and in all our approaches

Specialties taught: personal branding; content marketing; community management; copywriting; Meta Ads; SEO; 360° communication strategy; PR in the digital age; tribal marketing; e-reputation; employee advocacy; social selling.

Coordination of 4 external contributors: graphic design; web3; advanced SEO; social media.

LMS used: Moodle

Accompaniment of adults in retraining for the Executive bachelor program.
Coordination of the digital communication specialization
Participation in the creation of a new bachelor's degree in digital communication and e-business

Creation and development of a new video media 100% from Auvergne, broadcasted exclusively on social networks. More than 60 videos created and 7000 qualified fans acquired in 5 months. Today, the project is fully mature and reaches more than one million organics views per month.