Summary
Graduated with a Master’s in International Procurement & Innovation from KEDGE Business School in Paris, I am currently working as a Merchandising Strategy Analyst at LOEWE, where I contribute to global merchandising performance analysis and strategic decision-making.
Previously, I gained hands-on experience as a Fashion Buyer, managing assortments and supplier relationships across a multi-store environment.
My academic background in international business from EDHEC Business School, complemented by programs at UCLA and Nanyang Technological University Singapore, has given me a strong understanding of global market dynamics.
With experience spanning merchandising strategy, product performance analysis, and direct procurement within the retail and luxury sectors, I have developed a solid analytical and strategic skillset to support data-driven decision-making in complex international environments.
Professional experiences
Merchandising strategy analyst
LOEWE , Madrid
Since 1. april 2026
Buyer - fashion & accessories
HERMIONE RETAIL , Paris
From January 2025 to April 2026
Consultant - procurement operations & performance strategy
KPMG , La défense
From September 2023 to November 2024
Footwear buyer - sneakers, luxury & designer
GALERIES LAFAYETTE , Paris - Fixed-term
From January 2023 to August 2023
- Keyed €7.5M worth of purchase orders in the footwear divison (sneakers, luxury, contemporary & designer) for the FW23 and SS24 season.
- Management of a portfolio of +80 suppliers for a fleet of 65 stores.
- Analyzing brand performance to ensure proper development of business plans.
- Negotiation of commercial agreements and identification of business opportunities.
- Management and development of the portfolio: commercial animations, dynamization of the offer, trade.
Leathergoods assistant buyer
GALERIES LAFAYETTE , Paris - Internship
From July 2022 to December 2022
- Building of a capsule offer for 15 stores with the development of the collection plan in 10 brands.
- Contributed to the negotiations with suppliers by providing relevant analysis.
- Study of space allocation by SKUs in order to define a strategy for the implementation of new brands.
International merchandising project manager assistant
CHANEL , Paris - Internship
From January 2022 to June 2022
- Management of merchandising briefs for 3 campaigns.
- Creation of merchandising materials and production of all documents required for the development of permanent projects, campaigns and KEM.
- Analysis of market feedback and needs for past and future campaigns.
- Creation of over 50 planograms for each international region, integrating all new products and needs.
- Collaboration with the Artistic Direction, International Marketing and Purchasing teams to create coherent campaigns within budget.
- Monthly dynamic competitive intelligence through the creation of internal newsletters sent to 100+ employees.
- Optimisation of the VM in store.
Women@dior mentee 2021
CHRISTIAN DIOR COUTURE
From February 2021 to January 2022
Worldwide Mentoring Program
Marketing consultant
BrandSpa.ch
From January 2021 to October 2021
- Developed digital marketing strategies (rebranding, social media campaigns, website..)
- Conducted market analysis and competitive intelligence.
- Lead the planning and execution of public and media relations strategy.
Operational marketing intern
Dr. LEVY Switzerland , Genève - Internship
From July 2020 to December 2020
• Created and developed the Black Friday promotional launch that generated +58% in sales, +60% new unique visitors and +32% new leads vs YA.
• Facilitated the launch plan of #Erase2020 that generated +51% sale vs YA and
• +9,15% growth rate on social media.
• Implemented new CRM and email marketing strategy which resulted in a 30% customer retention and led to 20% more email opens.
• Developed a collaborative automated excel sheet to facilitate stock counts for our partner RKM Communications.
• Performed competitive research and data analysis for new merchandising implementation for retailers worldwide.
Sales assistant
PRADA - Internship
From June 2019 to August 2019
• Contributed to 40,000€ in sales monthly
• Exceeded sales goals by 4X the standards through establishing and maintaining positive relationships with customers
• Provided feedback to inside sales team and marketing to improve target profiling and qualification criteria used for lead management
Sales associate
PRADA GROUP
From June 2019 to August 2019
- Contributed to 40,000€ in sales monthly
- Exceeded sales goals by 4x the standards through establishing and maintaining positive relationships with customers
- Assisted in preparation of physical inventory or cycle counts, including counting and performing inventory
- Provided feedback to Inside Sales team and Marketing to improve target profiling and qualification criteria used for Lead Management
- Performed as a team-player in all store activities contributing to the overall objectives of the store
- Contributed to visual merchandising perfection via regular updates based on Prada merchandising guidelines and personal insights on best sellers and customers profile
Event coordinator
Challenge Inter Edhec
From October 2018 to August 2019
- Responsible for creating 3 attractive events for 200 students to fund the association
- Managed a team of 5
Additionals trainings
Certificate in International Trade & Commerce
UCLA Extension
2019 à 2020
Certificate awarded with distinction (3.7 GPA)
Focus: Global Marketing & Strategy, International Accounting, International Trade
Certificate in International Management
Nanyang Technological University
2021 à 2022
Focus: Wealth Management, Management Consulting, Channel Value Creation, Asian Branding
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