DAVID SANTIAGO SOTO GARNICA

Conduct research on prospective clients to support the business development strategy. Lead analysis and support strategy to drive forward new revenue opportunities for current and potential clients. Build and maintain relationships with operational partners within client organizations.

Ensure sales goals were met with existing and potential clients of the Consumer Healthcare unit. Identify market trends through data analysis and generate insights that contribute to their commercial and marketing strategies. Identify and capitalize on new business opportunities.

ACHIEVEMENTS
- Contribute to the growth of the Consumer Healthcare business between 2019 and 2020.
- Strengthen the business relationship with key clients such as Bayer, Nestle and L’Oreal.
- Secure a US $ 900K budget in 2020.
- Being recognized as a high potential talent for IQVIA Colombia in 2021.

Manage strategic accounts for Kantar in Medellin. Ensure commercial objectives are met with existing and potential clients. Address clients’ business needs through market research projects and generate insights that contribute to their marketing strategies. Identify and capitalize on new business opportunities.

ACHIEVEMENTS
- Contribute to the fulfillment of Kantar’s business goals in 2018.
- Strengthen the business relationship with strategic clients for Kantar in Medellin, such as Nutresa, Postobon, and Bancolombia.