Professional situation
Professional aspiration
Summary
Ambitious and rigorous, I am currently pursuing an MSc in Marketing & Digital Media at ESCP Business School. A graduate of EDHEC Business School with a focus on marketing, hospitality, and event management, I have developed strong expertise in marketing, digital strategy, and customer satisfaction. Throughout my academic journey, I have had the opportunity to collaborate across various industries, designing innovative and effective marketing solutions. My international experiences have enhanced my adaptability and analytical mindset, valuable assets for thriving in dynamic environments. Curious and determined, I am constantly seeking new opportunities to make a meaningful contribution to the success of an organization.
Professional experiences
Executive assistant of direction
Paris Marriott Opera Ambassador Hotel
From April 2024 to July 2024
Assist the General Manager in monitoring various missions for two hotels:
Missions:
- Managed monthly meetings to the direction, improving decision-making efficiency and strategic alignment.
- Directed the hotel’s audit by developing an action plan, resulting in a 26% increase in the hotel's score.
- Established the entire process for Green Key certification by implementing an action plan.
Marketing & communication coordinator
Paris Marriott Opera Ambassador Hotel
From January 2024 to May 2024
Digital Marketing internship with the hotel's internal and external departments
Missions:
- Developed digital marketing strategies to boost hotel awareness through partnerships and influencers campaigns, increasing hotel visibility by 21%.
- Optimized and produced content for the company website, OTAs, SEM (SEO & SEA), and social networks (videos, text, pictures), resulting in a 20% increase in views across various channels.
- Developed the customer satisfaction strategy by implementing promotions, events and pop-up at the hotel, thus increasing the customer satisfaction and achieving an increase of 13% in loyalty program membership.
Copywriter of seo content
Avenue des jeux SAS
From June 2023 to July 2023
WebMarketing internship on the company's various sites: avenue des jeux, rue de la fête, rue des puzzles and rue des maquettes.
Missions :
- Optimized Google search rankings by improving keyword positioning, resulting in an 11% increase in sales.
- Created a weekly newsletter, boosting customer loyalty and retention by 12% over a given period.
- Produced contents for social networks and website (video, reels, pictures, text).
Marketing assistant - sca normande
E.Leclerc
From May 2022 to July 2022
Internship in digital marketing with the various stores of the E.LECLERC movement in Normandy.
Missions:
- Analyzed sales data in order to monitor and evaluate each supplier’s contribution and growth.
- Reviewed 8 promotional catalogs and suggested discounted prices strategy.
Marketing project manager
Best Western® Hotels & Resorts
From June 2021 to July 2021
Internship in marketing with the 310 hotels in France of the Best Western Hotels & Resorts brand.
Missions:
- Monitored and analyzed data on the overall performance of promotions to address customer issues.
- Managed B2B and B2C communication tools, created newsletters for the clients and created kits to the brand’s 310 hotels.
Member of the broadcasting division of black'n cook
BNC EDHEC
From October 2020 to May 2022
Black'n Cook is an association aimed at raising awareness among students about both culinary arts and blindness by organizing an end-of-year event: "a dinner in the dark," held in complete darkness, allowing participants to explore these two themes.
Missions:
- Organized, filmed, and edited various shows to promote the association's cause
- Planned the dinner in the dark with 50 participants by seeking out restaurants and sponsors, and ensuring follow-up on the organization
- Recruited 12 new members to ensure the continuity of the association in the coming years
Treasurer and co-founder
Récré-sportiv'
From September 2020 to June 2021
BBA EDHEC Association as part of the first-year project
Objective: Raise awareness among children about regular sports practice
Missions:
- Managed the association's accounts.
- Handled all the necessary paperwork for the creation of the association: bylaws, publication in the Official Journal, minutes, banking, insurance, and receipts.
- Organized budgets for the event planning.
- Sought various funding sources and sponsors, resulting in additional funding of €1000 for the association, along with gift cards worth €100.
Additional training
Exchange Student
Coventry University - Business and Law
2022 à 2022
Degree
Languages
Anglais - Courant
Espagnol - Technique
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