BHARANIDHARAN ANNADURAI

Partoo is a B2B SaaS scale-up who is committed to helping local businesses, large companies or SMEs to get closer to their customers. To do this, they have developed an all-in-one platform and different solutions that revolve around 3 value propositions: Get Found, Get Chosen and Get Clients.
Handling the weekly attribution for the 30 members of the BDR team.
Making sure the portfolio of BDR is well prepared and organised.
Ensuring data quality in Salesforce across our markets : Iberia, France, Italy, CEE, MENA, LATAM.
Audit, follow up and continuous improvement of attribution process.

The project was a group competition between the students of MSc Marketing Analytics, a collaboration between EDHEC and Ubisoft. A transversal project mixing expertise between psychology and data analysis. The goal of the project was to identify weak signals in game mods.
- Finished runners up and got the opportunity to visit Ubisoft HQ in Montreuil.
- Designed survey on Qualtrics
- Completed Data scraping on Nexus Mods
- Performed and analysed results from different analysis models like Regression, Factor Analysis and Cluster Analysis

Optimal Ways is a consulting agency and a training center specialized in Digital Analytics. Optimal Ways’ mission is to help retail and ecommerce players to better understand, manage and use their digital data, as an independent trusted third party while respecting the privacy of their visitors.
- Helping major players in the retail industry to understand and improve the performance of their ecommerce sites.
- Creating digital data analysis offer for customers which also includes data visualization and data storytelling.
- Monitoring of the digital data quality of ecommerce sites.

Worked in the Global marketing division for the Essilor Companion team which is the digital in-store solution to support the promotion of its brands to consumers by guiding professionals with an optimized sales protocol.
- Enhancing and optimizing Essilor Companion solution in liason with product manager by being point of contact between regions, developers and design team
- Analyzing usage at global, regional and country level by defining and improving analytics strategy on Google Analytics and supporting development team in implementing required tagging using Google Tag Manager
- Building KPI dashboards on Data Studio relevant to different stakeholders(Global/Regions/Countries/Key Accounts)
- Be the point of contact for support and training

Developed an innovative solution for Dior
- Interviewed luxury and fast fashion customers, employees and others to understand their insights
- Created a prototype application of the solution and made a detailed presentation of the solution
- Led my teammates to finish 3rd in the competition and was appreciated well by the Dior managers

EDHEC Protection Animale (EPA) is an EDHEC Business School association aimed at raising students´ awareness of the animal cause among other services.
- Creating content such as posters and articles on the association’s facebook page
- Managing the page and monitoring interactions
- Analyzed the interactions numbers on Facebook Creator Studio and increased association reach by 312% to 28k and engagement by 86.8% to 6.2k in 242 days
- Distributed pet food and other essentials for the homeless and others in Lille

Worked on a project to develop a marketing strategy for a new product on the market.
• Did PESTEL and SWOT analysis to understand the market better
• Conducted market research and consumer analysis by making and studying online surveys, store visits and consumer opinions.
• Analysed the market and found the right segment to target for the product and developed the product portfolio, pricing and marketing strategy.