Summary
Communication, Confidence, Curiosity and Creativity: how to define myself in four Cs. After four years at BBA EDHEC in Nice, I obtained a master 1 in marketing, communication and medias. During these years, an opportunity for an international exchange became available to me, and I flew to England (University of Hertfordshire) to obtain a Bachelor of Arts in Business Administration in Marketing and Communication in order to improve my basics in Marketing / Web / Communication and my English. My desire has always been to blossom in an international environment : to discover other cultures, working methods, languages has always motivated me to launch myself into the unknown. After a six-month internship as Advertising Assistant Manager at the Publicis Agency (Advertising) in Paris, I flew to London to complete a Master of Science in Marketing Management, which I recently validated. I am now looking for new challenges, to always push my limits, to learn and succeed in an international, young and motivating structure.
Professional experiences
Business development specialist/marketing executive
UNii Engineering COnsultancy , Cairo
Since 2. january 2023
Business Development
• Developing a new client base through identifying potential clients in the target market and researching the market trends to identify the customer demand for the proposed services
• Research, identify, analyze and execute new business initiatives
• Identify client needs and suggest appropriate services to increase customer satisfaction
• Develop strong relationships with prospective clients for new opportunities while maintaining long-term trusting relationships with existing clients
• Become a subject matter expert on our business services, processes, and operations, and remain up-to-date on industry news
• Collect customer requirements and business data to develop a business plan that meets these requirements
• Work with the internal departments and external partners to execute business plans and strategies
Human Resources
• Consult with employers to identify needs and preferred qualifications
• Candidate relationship with the company (job details, interviews)
• Hire or refer qualified candidate
• Oversee recruitment and hiring process
• Internal Communication with employees and management
Marketing
• Preparing advertising materials (social media, website, portfolio, and brochures)
• Evaluating campaign performance and data analytics
• Website and social media platform content update and content writing
• Planning and Ensuring marketing strategies are executed according to the project timeline
Conducting competition research and market analysis to identify the target audience
. Creation of a marketing plan with innovative strategies to enhance the company
Business development officer
UNii Engineering COnsultancy , Cairo - Permanent
From September 2021 to June 2024
Business Development
• Developing a new client base through identifying potential clients in the target market and researching the market trends to identify the customer demand for the proposed services
• Research, identify, analyze and execute new business initiatives
• Identify client needs and suggest appropriate services to increase customer satisfaction
• Develop strong relationships with prospective clients for new opportunities while maintaining long-term trusting relationships with existing clients
• Become a subject matter expert on our business services, processes, and operations, and remain up-to-date on industry news
• Collect customer requirements and business data to develop a business plan that meets these requirements
• Work with the internal departments and external partners to execute business plans and strategies
Human Resources
• Consult with employers to identify needs and preferred qualifications
• Candidate relationship with the company (job details, interviews)
• Hire or refer qualified candidate
• Oversee recruitment and hiring process
• Internal Communication with employees and management
Marketing
• Preparing advertising materials (social media, website, portfolio, and brochures)
• Evaluating campaign performance and data analytics
• Website and social media platform content update and content writing
• Planning and Ensuring marketing strategies are executed according to the project timeline
Conducting competition research and market analysis to identify the target audience
. Creation of a marketing plan with innovative strategies to enhance the company
Assistant advertising manager
PUBLICIS GROUPE , Paris - Internship
From January 2016 to July 2016

The Sanofi budget France (pharmaceutical company) :
- Participation in the development of advertising strategy (brainstorming , store check , studies, etc...)
- Participation in the design , development and sale of media campaigns (TV, radio, billboards , newspapers, internet) for France.
- Monitoring and analysis of competition in the relevant markets
- Daily monitoring: customer requests , writing reports, preparing briefing , debriefing , planning .
- Relationship with clients and other agencies of the Publicis Group
- international coordination (relationship, cost estimates, purchases orders)
Stewardess on yatch
Heesen Yatchs , French riviera - Fixed-term
From July 2015 to August 2015
On a 40 meters private boat, I deepened my relationship and my skills face to demanding customers. The research of detail, but also my reactivity and my English skills are essential to meet their expectations.
Inside boat maintenance
service and linen
Childcare
https://www.youtube.com/watch?v=rMT0i4B7t4c
Marketing and event assistant
GROUPE PARTOUCHE / DOMAINE DE DIVONNE , Geneva - Internship
From June 2014 to July 2014
"Le Domaine de Divonne" is a hotel resort , composed of a casino, a 4*hotel ( Leading Hotels of the World award), golf and spas. It is part of the Partouche Group, a leading provider of gaming monies and casinos in France.
My various tasks:
Marketing: Competitive Intelligence (casinos ), followed by market trends.
Community Management : Update of website and social media platforms
Communication: Participation in the development of the Casinoshow (program)
Events : 2 projects in 2014 (September)
- Launch live music concerts every weekend at the Magic Lounge Bar . Research of Artists, creation of a singing competition otherwise. Elaboration of marketing and communication strategy, organization of the event and budgeting.
- Organization of a fashion show at the casino with traders Divonne : research of partners traders, modeling schools or " models of the street" , research of technical partners , press, organization of the Casino (space), music, elaboration of communication strategies.
Digital marketing and communication manager
KLICANGO , Nice - Business creation
From January 2014 to January 2016
http://klicango.fr/
BBA EDHEC student start-up : this is to reference the student parties and the possibility to buy its tickets online
Research of partners
Canvassing
Plan and execute all digital marketing: SEO, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Optimize user experience
Salesperson
Giorgio Armani , Nice - Internship
From June 2013 to July 2013

Sales
Merchandising
Stock Management
Additionals trainings
Bachelor Double Degree
University of Hertfordshire - International Exchange
2014 à 2015
Bachelor Double degree in Business Administration
my courses :
Social networking and Enterprise
Business and commercial Awareness
Strategic leadership in a changing world
Marketing Communication
Global issues in Economy
Global issues in Management
Master of Science (MSc)
Westminster Business School - Marketing Management
2016 à 2018
Results: 2nd Division
My dissertation subject : The influence of social media on consumer perception regarding luxury brands (Fashion Haute couture / leather market)
My courses :
- DISTRIBUTION AND PRICE MANAGEMENT
- INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
- MARKETING CREATIVITY AND INNOVATION
- MARKETING DISSERTATION
- MARKETING RESEARCH INSIGHTS
- PRODUCT AND BRAND MANAGEMENT
- STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
- USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR
Associations
Degree
Languages
Anglais - Langue maternelle
Espagnol - Technique
Français - Langue maternelle
Arabe - Notion
Hobbies
- Hobbies: Ski (international racer)
- Dance (Contemporary
- Salsa)
- Guitar (10 years of Practice)
- Drawing
- Sports (training 6 days/week)
- Rollerskating
- Travelling /// Interests: Nature
- History
- Technology
- Business
- Marketing
- Advertising
- Communication
- Arts