Summary
I AM...
⏩ Recently settled in Amsterdam after 16 years in Montreal (Canada), a move that brings me closer to the north of France, where I am originally from, and that allows me to continue nurturing my passion for discovering new cultures and countries
⏩ An enthusiastic intrapreneur with 20 years of experience in marketing, including 10 years in team's management, across diverse industries such as music live events, public transportation, telecommunications and publishing houses
⏩ A team-oriented and data-driven marketer with a strong interest for identifying growth opportunities, enhancing customer experiences, and delivering results
⏩ Well-regarded for my strategic and operational expertise, integrity and agility in managing multi-stakeholder projects
⏩ Deeply commited to my colleagues, friends and family, finding renewal through culture (litterature, music, movies, radio/podcasts), sports (swimming, cross-country skiing, yoga), thriving on continuous learning and enjoying traveling - especially hiking trips
I AM HERE TO HELP YOU WITH...
1. Building Data-driven and Creative Marketing and Communication Strategies
• Analysing market and customers’ behavior through competitive intelligence and internal data
• Developing innovative strategies for clients’ acquisition, loyalty, and retention
• Leveraging price, brand, communication and digital platforms, distribution channels to achieve results
• Defining and monitoring key performance indicators (KPI)
2. Enhancing Customer Experience with a Specialization in Relationship Marketing
• Considering omnichannel approach of in-person and digital customer touchpoints
• Using data for personalization and automation of customer journeys
3. Managing Projects Based on Efficient Cross-functional Collaboration
• Creating a collaborative approach and team spirit
• Implementing planning and monitoring rigourously timelines and budget
• Orchestrating multidisciplinary teams internally and externally
4. Establishing High-quality Partnerships with a Specialization in Sponsorships
• Negotiating value-added partnerships
• Establishing interpersonal relationships that enhance partner satisfaction
5. Reinforcing employees’ engagement and operational efficiency
• Designing successful team architecture
• Managing teams of 6 to 18 people while delivering personal coaching
• Implementing process improvements while clarifying roles and responsibilities
EXAMPLES OF ACHIEVEMENTS?
Right here, in the "Experience" section!
Professional experience
Marketing director (live event industry)
Multicolore , Montreal
From November 2021 to September 2024
Piknic Electronik, Igloofest, Palomosa, Village,... For over 20 years, Multicolore has organized major music festivals in Montreal with more than 150 events and 400 000 festivalgoers annually.
Responsibilities and examples of achievements :
• Managed Ticketing, Sponsorships, Brand, Digital, and Customer Service teams (12 people).
• Rebranded all properties and launched new digital platforms for each of them.
• Redefined and enhanced the sponsorship offerings, leading to strong and win-win partnerships.
Curious about my skills? Check out the "Profile" section above!
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