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ANUKRITI ASTHANA

Professional situation

Épanoui(e) professionnellement

Professional aspiration

Experience
Non renseigné
Desired salary
Non renseigné

Summary

I’m a marketing management graduate with experience across healthcare, travel, and financial services, drawn to roles that combine brand thinking with product execution. Over the past two years, I’ve worked across both B2C and B2B contexts, learning how to quickly understand new markets, navigate complex products, and adapt to different customer and business needs.
My experience includes supporting product launches, developing marketing assets, and contributing to stronger customer engagement. I’ve worked closely with cross-functional teams and external agencies in regulated industries, translating strategy into practical, market-ready execution. More recently, I’ve been exploring how AI tools can strengthen marketing—especially in content creation, consumer sentiment analysis, and supporting go-to-market planning to enable more informed decision-making.
Having studied and worked across different countries, I bring a global perspective and feel comfortable in international, fast-moving environments. I’m naturally outgoing, enjoy meeting new people, and am energized by working on projects that are both purposeful and collaborative.
Always happy to connect and exchange ideas :slightly_smiling_face:

Professional experiences

Global brand marketing - dulcolax & mucosolvan

opella , Paris

From September 2025 to March 2026

Product marketing intern

DPAM

From April 2025 to September 2025

Women@dior mentee

CHRISTIAN DIOR COUTURE

Since 2. march 2025

Assistant product manager

Eurostar

From February 2024 to August 2024

•Managed governance and reporting for subscription pass product. •Developed and executed a price increase for subscription, by devising financial modeling scenarios, customer impact assessments, and comprehensive communication plans. •Conducted competitive market analysis, evaluating tourism and rail-related offers to identify new business opportunities. •Worked on the development of a new product offering through cross-team ideation workshop and iterative refinement.

Marketing intern

Retviews

From August 2023 to February 2024

•Created compelling SEO-optimized content through tailored copywriting for blog posts, highlighting discounting pattern, pricing structure, etc. across mass, premium, and luxury brands in various markets. •Produced LinkedIn content, remaining current with the latest fashion industry insights. •Published weekly newsletters spotlighting pivotal industry insights and competitive marketing activities within the market.

Degree

MASTER OF SCIENCE – MSC MARKETING MANAGEMENT – LILLE – 2025
EDHEC GRANDE ECOLE – EDHEC MASTER – LILLE – 2025

Languages

Anglais - Langue maternelle

Français - Technique

Skills

brand manager
Product Marketing
go to market strategy
Competitive Analysis
Consumer Insights
Product Launch
Pricing Strategy
AI powered research