ANNABEL RIGGS

• Support the European markets in implementing the Perfume & Beauty marketing plan
• Assess the performance of trade plans : quantitative and qualitative analysis, on an international and local level (identification of key KPIs, NPD)
• Produce 360 reports for each launch and key line milestones (ambitions, trade plan, mix of business, ranking, sell-in, sell-out)
• Coordinate and analyze a range of the portfolio to provide recommendations to the Business Teams : Men's fragrances
• Managing Visual Merchandising and Communication opportunities in Europe

• Analysis of brand and market performance with NPD panel
• Planning of national and exclusive 360°product launches, implementation of the media plan
• Development of sales support tools for sector managers: sales pitches and brochures
• Exchanges with the brand's international teams on adapting marketing plans to the specificities of the French market
• Work on national merchandising planograms
• Local monitoring of launches in France

• Contribute to the development of the category and brand strategy in stores
• Analyze the levers of the marketing mix (assortment / promotion / merchandising)
• Participate in the operational management and monitoring of the promotion
• Develop merchandising plans to strengthen our positions
• Monthly analysis of our performance via the IRI and KANTAR panels

• Greet clients, assess their needs to respond quickly and ensure satisfaction
• Accurately and efficiently process transactions while taking risk procedures into account
• Facilitate exchanges with English speaking clients and became their primary point of contact

French startup launched in 2015, (31 employees) that provides online software comparator services for professionals.

• Implement digital marketing strategies to drive awareness and generate additional traffic for the website (SEO and content marketing)
• Contribute to identifying new functionalities to improve the usability of Appvizer website
• Participate in writing website specifications and present them to the development team
• Draft marketing collateral (in English and French) for the sales team and the website

The EDHEC Sailing Cup : €2.5m budget / 12,000 visitors
Ranked 1st French Student Association by Aneo in 2015 and 2017

• Organized the leading sporting student event in Europe
• Recruited over 3,200 participants coming from 165 schools and 23 nationalities
• Successfully advised participants to achieve a €15k fundraising per crew
• Established a Crisis Management Plan following the Covid-19 consequences (cancellation, refund organisation and scaling)