AEL GUEGAN

Soundcharts is a company that provides market intelligence (playlists, radio, social, charts, etc.) for the entire music industry (artists, managers, labels, publishers, distributors, agents, festivals, brands, and agencies).

Business development and account management (tripling of the Monthly Recurring Revenue since 2020); deals negotiated for dashboard or API plans. Reporting to the CEO.
- Definition of the sales strategy & processes (inbound & outbound)
- Management of a team of 3 (1 account manager in France, 1 customer success manager in India, 1 business representative in Japan).
- Benchmark and management of prospects and qualified leads and onboarding of new users - about 10 demos done per week.
- Data analytics to increase conversion (product usage, conversion patterns, etc.); cold mailing; launching of marketing campaigns on Linkedin and media in the industry.
- Work with the product team to target key developments of the product in order to better support the market.
- Participation in industry events.

Implementation and follow-up of the partnerships made by the radio’s advertising department; negociated contracts with cultural businesses and institutions as well as advertising operations with private brands on air and on ouifm.fr.
Analyzed the audiences made by the radio and its main competitors in Paris each quarter; worked on marketing presentations for clients and participated on the digital strategy on the website, the social medias and the webradios.

Benchmarking on documentaries and TV series, work on the databases and sales plateforms; reports on editorial strategies of TV channels and VoD plateforms abroad; community management; follow up on some contracts; preparation of the markets (ex: MIPCOM); help with meeting requests; sales monitoring and business watch; contribution on marketing operations for the launching of new series.

Worked with the partnership and communication section. Used Salesforce to manage the database of partners, collaborators and donors; created interactive presentations for partners; wrote grant applications – for example for the Mazars Foundation; used events such as the Salesforce tour to promote the association.

Managed the stage of a musical with a budget of 50 000€: writing of the scenario; management of an artistic team of 50 people; creation and stage-management of choreographies for a musical taking place at the Sebastopol theatre (approximately 1 300 seats), casting students from various universities in Lille and disabled children from “Les Papillons Blancs”.

Preparation and coordination of the lights, the sound and the set during the two days of show; managed the contacts with partners; organization of events and activities for the association.

With a team of 20 participants to promote music in all its forms: developed a website which received about 200 visits a day; wrote articles about new releases or live reviews; artists interviews; received accreditations for festivals (example: “Festival du Chant de marin” in Paimpol, France); organized concerts in Paris, at Le Batofar.

Discovered the journalism and media world; designed and delivered summaries of big sports events on Avid.