MEIGGE SAUVAGET

AXA France
Managing a team of 4 (middle & junior level). Leading the new brand platform development to bring to life the brand purpose.
COVID-19 reputation crisis : strategic support and development of a new activation program (360 mix + AXA agencies) to support AXA pro clients.
New Health product launch with a strong focus on LinkedIn (pro target).

BBDO Exchange Program – BAYER
Fast on-boarding at a strategic moment for the brand, from creative development to pre-production of the new ALEVE global brand platform. Working on both US and global accounts.

Managing 4 junior talents.
• CONTINENTAL FOODS (Liebig, LFA)
Account lead in charge of the new brand positioning and campaign development.
• MARS Food (Uncle Ben’s, Suzi Wan, Ebly)
Global lead on Uncle Ben’s, coordinating 15+ markets. Development of the new brand platform and deployment across markets globally. Expertise in food online content to grow business (Tasty partnerships, DCO of owned content).
• MARS Snackfood (Twix, Snickers, Bounty, Celebrations, Ice Creams) Leading the #Snickersgate activation (shortlisted at Cannes).
New strategic and creative platform to support the Ice Cream Bars products.
French accounts lead: defining yearly communication plans, implementing and
amplifying global campaigns.
• ESSITY (Nana, Tena)
Account lead in charge of the adaptation and amplification of global campaigns for the French market.

WRIGLEY (Orbit, Extra, Freedent)
Global lead: Development of the Oral Care Gum brand’s 360 campaigns (featuring A-list celebrities + CGI), and ensuring their deployment across 32 markets. Working on strategic projects, such as the evolution of the brand visual identity, the after-meal positioning and the development of new consumption occasions.

•ESSITY (Nana, Tena)
Adaptation and amplification of global campaigns.