MAÏWEN AKANI

Strategic recommendations and operational implementation for numerous retail, hospitality, banking, and pharmaceutical clients.

Key projects:

MSD - Implementation of an innovative content factory model (CLM, email marketing, interactive PDFs)
- Coordinated marketing and development teams, optimizing production processes to improve the adoption of the model by marketing teams
- Supervised development teams in India to ensure quality and compliance of deliverables

L'Oréal - Audit and recommendations for e-commerce customer journeys
- Conducted a comparative analysis of customer journeys on beauty/luxury e-commerce websites across 12 countries
- Identified best practices for customer journeys, covering aspects from product discovery to payment options and after-sales services
- Assessed omnichannel maturity of brands and their e-commerce practices (scorecards) and proposed strategic recommendations

Crédit Mutuel - Framing and co-definition of the target vision for e-commerce journeys and levers
- Led the framing and diagnosis of the current state: client interview reports, benchmarking, and market research
- Supported the co-creation of the target vision: facilitated workshops, organized the roadmap and trajectory

Accor - Onboarding framework and implementation for new hires
- Created and defined an onboarding guide (mission context, administrative documents, contacts, and explanation of the various streams and required skills)
- Set up various training sessions to assign each new hire to the appropriate stream

Le Louvre - Ticketing System Redesign
- Contributed to the writing and revision of the Offer Analysis Report (RAO)
- Conducted an in-depth analysis of UX proposals and front-end features from vendors
- Reviewed and evaluated the entire RAO deliverable for overall offer scoring

Recommendations stratégiques et mise en place opérationnelle pour de nombreux clients dans le secteur du retail, de l'hospitalité et de la banque.
Principaux projets :
L'Oréal - Audit et recommendations des parcours client e-commerce
Analyse comparative des parcours clients sur les sites e-commerce beauté/luxe dans 12 pays Identification des best practices de parcours clients sur la base de critères allant de la découverte des produits aux options de paiement et aux services après vente
Mise en perspective de la maturité omnicanale des marques et leurs pratiques e-commerce (scorecards) et proposition des recommendations stratégiques
Crédit Mutuel - Cadrage et co-définition de la vision cible des parcours & leviers e-commerce
Réalisation du cadrage et du diagnostique de l'existant : comptes rendus d'interviews client, benchmark et veille de marché
Accompagnement dans la co-création de la vision cible : animation d'ateliers, organisation du planning et de la trajectoire
Accor - cadrage et mise en place de l'onboarding des nouveaux arrivants
Création et définition d'un guide d'onboarding (contexte de la mission, documents administratifs, contacts et explications des différents streams et compétences demandées) Mise en place des différentes formations afin d'attribuer chaque nouvel arrivant au stream adapté

Full management of the subscription process:
- Briefing and directing external creative agencies to design promotional pages about our different magazines and offers.
- Managing the logistics behind the subscription pages (configuring the back-office, setting-up promotion coupons, managing different deadlines at once).
- Creating and developing reports and analyses to optimise the subscription pages' performance.


Acquired skills: product management, project management, data visualisation and understanding of print logistics.

Full management of the subscription process:
- Briefing and directing external creative agencies to design promotional pages about our different magazines and offers.
- Managing the logistics behind the subscription pages (configuring the back-office, setting-up promotion coupons, managing different deadlines at once).
- Creating and developing reports and analyses to optimise the subscription pages' performance.


Acquired skills: product management, project management, data visualisation and understanding of print logistics.

Pilotage de la production des pages abonnements des 25 magazines :
Direction du projet de refonte des pages en collaboration avec différentes agences créatives.
Management de la partie logistique (configuration du back-office du site web et paramétrage des codes coupons)
Rédaction de reporting et bilans pour optimiser les performances du levier.

Management and development of e-mailing campaigns for clients and prospects:
- Creation of the newsletter design with the graphic designers' team
- Full management of integrating and programming the newsletters
- Adaptation of the French commercial offer to the Belgian and Swiss-French speaking markets
Development of the Belgian and Swiss e-commerce website:
- Implementation of the sales promotion plan on the French-speaking Belgian and Swiss markets.
- Management of the launch of e-mailing campaigns in collaboration with the external web-mastering agency.

Skills acquired: project management, graphic and digital design, problem- solving and email marketing.

Management and development of e-mailing campaigns for clients and prospects:
- Creation of the newsletter design with the graphic designers' team
- Full management of integrating and programming the newsletters
- Adaptation of the French commercial offer to the Belgian and Swiss-French speaking markets
Development of the Belgian and Swiss e-commerce website:
- Implementation of the sales promotion plan on the French-speaking Belgian and Swiss markets.
- Management of the launch of e-mailing campaigns in collaboration with the external web-mastering agency.

Skills acquired: project management, graphic and digital design, problem- solving and email marketing.

- Implementation and full management of data campaigns for diverse clients such as Coca Cola, Ferrero, etc...
- Organisation of reports and campaigns’ assessments in order to improve the team’s performance results.

Acquired skills: project and budget management, Excel analysis, complete training to programmatic tools such as DV360, rigour and autonomy.

- Implementation and full management of data campaigns for diverse clients such as Coca Cola, Ferrero, etc...
- Organisation of reports and campaigns’ assessments in order to improve the team’s performance results.

Acquired skills: project and budget management, Excel analysis, complete training to programmatic tools such as DV360, rigour and autonomy.

- Taking part in a European survey on gift-cards
- Visiting outlets as a mystery shopper to compare the different types of gift-cards
- Analysing how gift-cards were advertised and highlighted according to their different brands and shops.

Acquired skills: organisation and planning, data analysis

- Taking part in a European survey on gift-cards
- Visiting outlets as a mystery shopper to compare the different types of gift-cards
- Analysing how gift-cards were advertised and highlighted according to their different brands and shops.

Acquired skills: organisation and planning, data analysis

- Working on different design used to advertise multiple brands

Acquired skills: team-work, marketing techniques, digital content creation

- Working on different design used to advertise multiple brands

Acquired skills: team-work, marketing techniques, digital content creation

- Working efficiently within a team of digital marketers to meet the projects' deadlines
- Searching new ways to advertise products to appeal to a larger public

Acquired skills: discovery of a corporate environment, learning of a digital vocabulary, functioning of the marketing department