CONSTANTIN GARREAU

Building the leading fantasy game on horse races, a whole universe combining the magic of real horse races and the magic of gaming

In charge of defining and implementing the new digital strategy.

Responsibility for digital teams (45 people) and digital strategy
Digital projects (product teams, project managers, product owners, PPO, etc.)
Acquisition (acquisition across various channels: SEA, SEO, affiliation, display, etc.) and targeting strategy
Conversion (customer transformation journey and activation of the customer lifecycle, including identity verification, address verification, up to the first bet)
Web and app analytics (tracking user behavior, identifying personas and friction points, setting up activity tracking dashboards, etc.)
Content, client studio, and social networks: content production, client communications, and overall revamp of the social media strategy
Results

Complete overhaul of iOS, Android, web, and mobile web interfaces.
Recruitment of hundreds of thousands of new clients with a significant reduction in acquisition costs and a significant increase in customer value.
Significant increase in online stakes (from €850 million to €1,050 million in year 1, and then to €1,150 million in year 2).
Increase in online assets and in the share of online stakes within PMU.
Increase in market share.
Launch of new social networks (Twitch, etc.), redesign of Youtube identity, Instagram, and repositioning on Twitter and Facebook.

Traditional analytics show you where you are losing customers, but not why. Contentsquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites.

We compute billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.

- Super easy to deploy (no tagging plan)
- Super easy to use
- a must have to build a data driven strategy/culture and to improve constantly digital assets

Salesforce for Advertising is a dedicated offer for Advertisers, based on Salesforce DMP and Advertising studio.

I am in charge of sales of this offer for Southern EMEA.
Supporting 45 Marketing Sales Specialists and 100+ Account Executives in 5 countries by enabling them, recruiting partners and working strategic deals.

My focus is also to identify use cases and to build some valuable business cases with our best Data Strategists focusing on Acquisition, engagement, personalization, data monetization etc...

I partner with SMB and Mid-Market clients to implement innovative marketing automation technology that aligns business development, marketing and sales teams to accelerate growth.

Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

- Work in partnership with our team of Business Developers, Pre-sales and marketers for all sales leads and sales opportunities
- Drive a high volume of sales by managing the complete sales process
- Up-selling and leveraging business from new and established customer relationships
- Strengthen client relationships through regular engagement and face-to-face meetings
- Managing industry events and user groups to generate market interest
- Attend industry recognized sales training programmes

In charge of prospecting and business development in the distribution of general merchandise.

100 target accounts in France and internationally.
Mission of pure hunting and valorization of the Corporate offer.
Main Tasks:

Reflection on the future of the store or sales space.
Identification of new opportunities.
Development of new services and offers in collaboration with the marketing department and the Business Services Engineer responsible for the client account.
Updating the list of valued client opportunities (Forecast + funnel).
Drafting, developing (P&L and risk analysis), and "selling" of material, software, and service offers.
Preparation of associated contractual elements.
Leading the implementation of services and equipment sold to my clients with all company teams.
Development and monitoring of the account plan.
Results:

Approximately €12 million in orders from prospects in 2011.
Consolidated margin.
High customer satisfaction.
Management of Delivery and Project Management teams.

European leader in consultancy and tools for improving procurement function performance - 250 employees.
Commercial Development:

Prospecting new accounts and managing major client accounts (120 target contacts).
Monitoring of activity and operational margins.
Implementation of project accounting (monitoring deployment projects).
Development of the commercial offer for the launch of a new version.
Results:

Achievement of set goals (€450k in signed contracts).
Major signings in France.
Development of a stream of international relations.